A Client-Side Perspective on Measuring Emotion for Brands

By Jeremy Clough
August 11, 2017
Stephen Springfield, formerly of PepsiCo, now EVP / CMO at Sentient Decision Science, discusses what is missing from brand research and how to bridge the gap by incorporating implicit measures.

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The Sounds of Safety

By Sarah McCannOctober 8, 2019It feels good to be recognized. As ESOMAR (European Society for Opinion and Market Research) held its annual congress last month, Director General Finn Raben Picked Sentient’s award winning research on “The Sound of the...

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