What kinds of insights can you give your clients with Sentient Prime?
By Christina Luppi
August 24, 2017
Cyrus McCandless Director of Behavioral Science discusses how Sentient Prime the was used to track brand equity over time.

Sentient Prime provides instant market research insights to help you understand consumer behavior. You can set up your own implicit research studies in minutes to reveal consumer emotional and cognitive associations for:

Sentient Prime provides instant market research insights to help you understand consumer behavior. You can set up your own implicit research studies in minutes to reveal consumer emotional and cognitive associations for:
- Brand Tracking
- Brand Positioning
- Package Testing
- Product Testing
- Concept Testing
- Advertising Testing
Mind the Gap: Where Ecosystems Miss 50% of Human Behavior
Last month, Sentient's Dr. Aaron Reid joined host Dyan Finkhousen on the Ecosystemic Futures podcast to discuss the hidden drivers of decision-making. Dr. Reid first introduced himself, explaining his personal and professional interest in...
Emotional Connection: Why GenAI Needs Continuous Insight Into Real Human Behavior
Who wants to be average? On Monday, May 19th Sentient's Dr. Aaron Reid addressed this question on stage at FEI. As Generative AI becomes a standard tool for rapid consumer insights, it's important to remember that past preferences aren't indicative of...
Sentient to Present on the Future of AI & Human Insight at FEI
EVENT ANNOUNCEMENTDr. Aaron Reid will demonstrate how continuous AI-powered testing enhances the precision and depth of insight into human desire.EVENT TICKETSFront End of Innovation 2025Event Overview Sentient Decision Science will be attending the...


