@SentientInsight
Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
The Impact of Implicit Association Measurement on Implicit Bias
In this interview, Dr. Aaron Reid, Chief Behavioral Scientist at Sentient Decision Science, reflects on the rise of interest around measuring implicit bias in 2017. Aaron describes how implicit research methods are measuring...
Evanta Southern California CMO Executive Summit 2018
Dr. Aaron Reid speaks to top CMO’s about the benefits of incorporating behavioral science in ad research and highlights the key insights gained when you reach consumers on an emotional level. https://youtu.be/Ss88h-w9c_I...
The Automation of Behavioral Science and the Future of the Market Research
In 2017 we saw the burgeoning trend of automation in market research hit its stride. Enterprises embraced automated solutions that allowed them to gain insights in days (e.g. Zappistore). Small to mid-sized research agencies...
When To Add Implicit Measures
John Drake, Director of Business Development at Sentient, discusses how and when you should add implicit measures to your research at a recent TMRE talk. Discover the different implicit methods you can leverage like Emotional...
Adding Emotion to Marketing is Crucial for Brand Strategies in 2018
Forbes reported this week about the Top 3 Disruptive Marketing Trends of 2018 and the focus for marketers is all about creating emotional connections with consumers. Billee Howard, who is the CEO of BRANDthropologie, talks...
Putting Emotion Into The Equation – A TMRE Lecture
If you missed us at TMRE in Orlando, Florida, don’t worry. We have the full Sentient lecture: “Putting Emotion Into The Equation”! Aaron A. Reid, Ph.D., Chief Behavioral Scientist, and Stephen Springfield, EVP, of Sentient...
When is a Dorito not a Dorito? A Tale of Brand Extendibility.
A CROWDED HOUSE If you’re someone who likes to imagine new product ideas or to invent new uses for existing brands, imagine what fun you would have working with brands like Doritos & Cheetos. This is the way I felt back...
Don't Kill All Those Good Ideas: How To More Accurately Test Your Concepts in an Unpredictable Marketplace.
In this interview Stephen Springfield, EVP at Sentient, is asked:"What can you expect when you add emotional measures to your research?". Stephen describes the challenges surrounding concept testing and how ideas that may...
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