@SentientInsight
Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
Which Brands Will Win Big on Oscar Night?
The current spend for a 30 second ad at the Oscars is 2 million dollars. Can these brands break through the glitz and glam to capture consumer emotion and create influence? Sentient is joining The CMO Club to present how...
Sentient Hires Alex Richard as Research Director
As Research Director at Sentient Alex draws on a high degree of expertise in the application of behavioral sciences to survey methods and advanced data analytics, as well as a keen ability to transition research data...
How Sound Can Make or Break the Brand-Consumer Relationship
Joe Sauer, SVP, Managing Director, UK & EU at Sentient presents new sonic research at GreenBook's Insights that Work. The event was full of innovative market research case studies and we were excited to present our...
Sentient at NPD: How Sound Impacts The Consumer Payment Experience
Join our talk "Fixing Retail’s Weakest Link: Using Sound to Transform the Consumer Payment Experience". Joe Sauer, SVP, Managing Director, UK & EU at Sentient will present at NPD Food & Drink Conference. Revealing...
Getting What We Want Out of Our Messaging & How to Have It Done Overnight
Creating a Super Bowl ad is always challenging, but the gamebook for Super Bowl LV ads had many potential fumbles to navigate amid a global pandemic, political unrest, economic peril and the ongoing fight for social justice....
Sentient Hires Rachel Beidler as Research Manager
As Research Manager at Sentient Rachel applies her strong technical skills, analytic thinking and creative problem solving to execute quantitative marketing research projects.Rachel previously worked as a Research Analyst for...
Watch Ad Age Publisher’s Panel With Sentient: How Emotion Played in the Big Game of Advertising
How Emotion Played in the Big Game of Advertising Dr. Aaron Reid Founder & CEO at Sentient talked about why ads scored big with Ad Age President and Publisher Josh Golden. Aaron describes how this first of its kind...
Sentient Hires David Tamburello as Data Operations Specialist
Sentient Decision Science is proud to announce the hiring of David Tamburello as a Data Operations specialist. David works with data pulled from Sentient's research products specifically working with our Subtext ad...
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