We’re excited and honored to announce that Sentient Decision Science was selected as the winner of the 19th annual EXPLOR Award for our work with Man Made Music on the…Read More
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Sentient Honored with the 2018 EXPLOR Award
Automated Behavioral Science for Better Digital Advertising
Dr. Aaron Reid, Chief Behavioral Scientist of Sentient, educated attendees of the 2018 Paul College Digital Marketing Symposium at the University of New Hampshire on the benefits of automating behavioral…Read More
Throwback Thursday: Reflecting on Emotional Control
Back in 2009, Dr. Aaron Reid discussed our love/hate relationship with emotion. When our emotions are running high, we necessarily have less cognitive resources accessible and thus we have less…Read More
Set the Stage (or the Table!) for SXSW 2019!
We are really excited about our work with the Produce Marketing Association (PMA) this past year, and now we have the chance to bring it to the world stage at South…Read More
THESE ARE THE DATAPOINTS YOU’RE LOOKING FOR – 200 Million Implicit Measures!
We are proud and excited to announce that we have surpassed two hundred million implicit datapoints from over 2,000,000 respondents on our Sentient Prime implicit research platform, compiling the largest…Read More
What Can Measurements of System 1 Predict?
We asked Dr. Aaron Reid, Founder and Chief Behavioral Scientist at Sentient Decision Science, a few of the questions that we most frequently receive from our audience: What can measurements…Read More
IIeX NA Panel Discussion: Advances in Behavioral Science
This year’s IIeX NA conference in Atlanta, Greenbook’s flagship event, was the biggest and arguably the best yet. Insightful presentations and panel discussions were held over the course of 3…Read More
From the Mind to the Bottom Line
Every year, we find inspiration and energy at Greenbook’s flagship conference, IIeX NA in Atlanta. This year was the biggest and arguably the best event yet, with dozens of new…Read More
