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Learn about Sentient through the insights we are uncovering across the globe.
Evidence Based Decision Making – IIeX North America 2020
By Jeremy CloughSeptember 16, 2020 At the GreenBook IIeX North America event Dr. Aaron Reid shed some light on the current challenges facing traditional opinion-based research methods. Describing how brands are still making...
Behavioral Science for This Moment – IIeX Behavior 2020
By Sarah McCannJuly 24, 2020The Sentient team made a compelling case at IIeX Behavior 2020 for combining social and business metrics to gain a deeper understanding of how advertising can impact inclusivity to a large crowd...
Measures That Matter for This Moment
By Aaron ReidJuly 20, 2020I remember cringing when I heard it. Some early leaders in the “neuromarketing” space were dodging the ethics question facing behavioral science, by arguing that these techniques were fine to use for...
Examining Extremes
By Jeremy CloughJuly 2, 2020Anyone who’s spent significant time in consumer insights, decision science, or behavioral science has probably executed or commissioned a Choice-Based Conjoint (CBC) research project. But no one...
Measuring Inclusivity in Advertising at IIEX Forward 2020
By Jeremy CloughJune 18, 2020Dr. Reid explains how to combine business and social KPIs into insights that matter in this Masterclass “Avoid the Damage of Advertising Missteps in This Moment.” at IIEX FORWARD 2020. Researchers...
Is Your Marketing Right for the Moment?
By Jeremy CloughJune 12, 2020This informative webinar "Lay Low or Light It Up?" with Dr. Aaron Reid illustrates how testing the emotional impact of advertisements can help brands make sure their message is right for the...
Lay Low or Light It Up?
WEBINAR ANNOUNCEMENTLay LowLight It Up When the tone of your usual advertising might not be right for the current environment.WEBINAR SIGN UPBy Jeremy CloughMay 28, 2020Understanding the causal changes of your advertising on...
What We Know About Advertising During the COVID-19 Crisis
By Sarah McCannSome highlights of recent research on the advertising industry during the coronavirus pandemic are summarized in the infographic below. Take a look at these data, revealing how brands are approaching the crisis...
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