PORTSMOUTH, N.H., Sept. 12, 2017 — With over a decade of pioneering and award-winning work in behavioral science research & technology, Sentient Decision Science has opened a new office in London,…Read More
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“Inclusivity” has become a popular catchword and yet it lacks the substance and definition it deserves. We developed a rigorous model that defines this construct and makes it meaningful –…Read More
Cyrus McCandless Director of Behavioral Science discusses how Sentient Prime the was used to track brand equity over time. Sentient Prime provides instant market research insights to help you understand consumer…Read More
Stephen Springfield, formerly of PepsiCo, now EVP / CMO at Sentient Decision Science, discusses what is missing from brand research and how to bridge the gap by incorporating implicit measures.
The discussion guide had been developed with the keenest attention to the latest projective techniques to uncover what participants “are really thinking, but perhaps not saying out loud” about the…Read More
This year Sentient celebrates its 10 year anniversary. It’s an emotional milestone for any company, but as founder Dr. Aaron Reid has a Ph.D. in behavioral science with a focus in…Read More
Dr. Aaron Reid, the Chief Behavioral Scientist at Sentient Decision Science, highlights the impact on creative agencies when they apply implicit, emotional measurement techniques to creative asset testing. In this…Read More
Joe Sauer, SVP at Sentient, discusses where the science and technology are going for quantifying emotion at MRMW. To watch the full discussion visit http://bit.ly/2teNiET. For information on Sentient Prime,…Read More
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