Recently, Facebook IQ and Sentient Decision Science collaborated on a project to find out how people truly feel about Facebook and Instagram feeds. In the past, Facebook had used surveys,…Read MoreRead More
Thank you to our many clients and colleagues who have once again voted Sentient Decision Science as one of the Top 50 most innovative research firms in the industry! …Read More
In recent years, implicit research methodologies have grown in popularity and more and more market research suppliers are starting to offer “implicit” technologies to meet these demands, but how do…Read More
What made Pizza Hut Grilled Cheese Stuffed Crust Pizza one of the more successful new products of the last year? Emotion, of course.
At the most recent IIeX event, 19 partner corporations—including Facebook, Instagram, and Red Bull—sought meetings with insights suppliers from 26 different client groups. Partners had their pick of a variety of offerings,…Read More
In January of 2017, Sentient will celebrate its 10th anniversary. Ten years of providing access to the human non-conscious fills us with emotion and also stirs conscious reflection on what…Read More
“This is the only case study we’ll need for a long time to illustrate why we can’t rely solely on what people say in a survey or a poll.” –…Read More
As a market research firm well-versed in quantifying emotion, we know the direct link between emotion and advertising effectiveness. The functions of emotion in ads can take viewers on a…Read More