Every year, we find inspiration and energy at Greenbook’s flagship conference, IIeX NA in Atlanta. This year was the biggest and arguably the best event yet, with dozens of new…Read More
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From the Mind to the Bottom Line
THESE ARE THE DATAPOINTS YOU’RE LOOKING FOR – 200 Million Implicit Measures!
We are proud and excited to announce that we have surpassed two hundred million implicit datapoints from over 2,000,000 respondents on our Sentient Prime implicit research platform, compiling the largest…Read More
What Can Measurements of System 1 Predict?
We asked Dr. Aaron Reid, Founder and Chief Behavioral Scientist at Sentient Decision Science, a few of the questions that we most frequently receive from our audience: What can measurements…Read More
IIeX NA Panel Discussion: Advances in Behavioral Science
This year’s IIeX NA conference in Atlanta, Greenbook’s flagship event, was the biggest and arguably the best yet. Insightful presentations and panel discussions were held over the course of 3…Read More
Incredibles 2 Scores Big With Ad Test and at Box Office
If you took your family to the movie theater this weekend and dropped a small fortune on premier tickets, buttery popcorn and bubbly sodas… you’re not alone. People around the…Read More
Understanding How Sounds Make Us Feel
In this interview, Cyrus H. McCandless, Ph.D., Director of Behavioral Science at Sentient Decision Science, talks about Sentient’s recent collaboration with Man Made Music, a strategic music & sound studio….Read More
The Automation of Behavioural Science: IIeX Behaviour 2018
If you weren’t able to make it to the first ever IIeX Behaviour conference in London last week, we’re sharing our session here! We were extremely proud to attend this…Read More
Using Behavioral Science to Quantify the Impact of Sound
Cyrus H. McCandless, Ph.D., Director of Behavioral Science at Sentient Decision Science, discusses how sound impacts our emotions towards brands and products. Cyrus also describes how implicit research can affect sound…Read More
