We’re excited to announce that Sentient Decision Science has once again been awarded with the Greenbook Industry Trends (GRIT) Report 50 Most Innovative in Market Research for the 4th year in a row! The…Read More
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Some brands reach iconic status and simply stop evolving – just ask anyone who invested in Remington, or Kodak, or Compaq over the years. Other brands understand that the very…Read More
We know that it’s harder and harder for advertisers to capture consumer’s attention. When an ad goes to market, it’s important that it be optimized for maximum effectiveness on all…Read More
We’re excited to announce that Sentient Decision Science will be returning to the South by Southwest (SXSW) event this year with new insights into the drivers of human behavior as…Read More
It happens year after year. Inevitably, I’m watching the Super Bowl, engrossed in the ads, and someone I’m with says “Wow, that was emotional!” I usually turn and ask some…Read More
Dr. Aaron Reid speaks to top CMO’s about the benefits of incorporating behavioral science in ad research and highlights the key insights gained when you reach consumers on an emotional…Read More
At IIeX Behavior this year, one of the highlights was this informative and entertaining panel discussion on “The Business Impact of Behavioral Science”, which was moderated by Stephen Springfield, EVP/CMO…Read More
Two weeks ago, Sentient Decision Science had the pleasure of being the Title Sponsor of the 2018 IIeX Behavior event in the “Windy City” of Chicago. This conference is about…Read More
For more information about Sentient Decision Science, or to contact us with a research and consulting question, please email us today.