Thank you to our many clients and colleagues who have once again voted Sentient Decision Science as one of the Top 50 most innovative research firms in the industry! …Read More
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Sentient Voted Among Most Innovative
Dr. Reid on Sentient’s 10-Year Anniversary: The Best Is Yet to Come
This year Sentient celebrates its 10 year anniversary. It’s an emotional milestone for any company, but as founder Dr. Aaron Reid has a Ph.D. in behavioral science with a focus in…Read More
Measuring Emotion to Inform Creative
Dr. Aaron Reid, the Chief Behavioral Scientist at Sentient Decision Science, highlights the impact on creative agencies when they apply implicit, emotional measurement techniques to creative asset testing. In this…Read More
Measuring Emotion In The Moment
Joe Sauer, SVP at Sentient, discusses where the science and technology are going for quantifying emotion at MRMW. To watch the full discussion visit http://bit.ly/2teNiET. For information on Sentient Prime,…Read More
Is What You’re Buying Truly “Implicit”?
In recent years, implicit research methodologies have grown in popularity and more and more market research suppliers are starting to offer “implicit” technologies to meet these demands, but how do…Read More
How Emotion Cements New Products in Consumer Memory
What made Pizza Hut Grilled Cheese Stuffed Crust Pizza one of the more successful new products of the last year? Emotion, of course.
Sentient Discovers Which Emotions Inspire Us to Use Facebook Versus Instagram
Recently, Facebook IQ and Sentient Decision Science collaborated on a project to find out how people truly feel about Facebook and Instagram feeds. In the past, Facebook had used surveys,…Read More
Three Neuromarketing Techniques for More Accurate Marketing
At the most recent IIeX event, 19 partner corporations—including Facebook, Instagram, and Red Bull—sought meetings with insights suppliers from 26 different client groups. Partners had their pick of a variety of offerings,…Read More
