John Drake the Director of Business Development at Sentient prepares for IIeX Europe and discusses what’s new with Sentient Prime’s implicit platform and the impact it’s having on the European…Read More
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The Impact of Implicit In Europe
The Fastest Way to the Deepest Insights: The Automation of Behavioral Science
The Nature of Automaticity When I was in graduate school I read an article that changed my thinking about how the mind works. It was called “The Unbearable Automaticity of…Read More
Investigating the Subconscious Messages in Creative that Impact Brand Choice
In this interview, Brendan Cooney, Director of Research at Sentient, talks about how implicit research reveals the emotional meaning of creative and emphasizes the importance of placement. Brendan explains how…Read More
The Impact of Implicit Association Measurement on Implicit Bias
In this interview, Dr. Aaron Reid, Chief Behavioral Scientist at Sentient Decision Science, reflects on the rise of interest around measuring implicit bias in 2017. Aaron describes how implicit research…Read More
The Automation of Behavioral Science and the Future of the Market Research
In 2017 we saw the burgeoning trend of automation in market research hit its stride. Enterprises embraced automated solutions that allowed them to gain insights in days (e.g. Zappistore). Small…Read More
When To Add Implicit Measures
John Drake, Director of Business Development at Sentient, discusses how and when you should add implicit measures to your research at a recent TMRE talk. Discover the different implicit methods…Read More
Adding Emotion to Marketing is Crucial for Brand Strategies in 2018
Forbes reported this week about the Top 3 Disruptive Marketing Trends of 2018 and the focus for marketers is all about creating emotional connections with consumers. Billee Howard, who is…Read More
Putting Emotion Into The Equation – A TMRE Lecture
If you missed us at TMRE in Orlando, Florida, don’t worry. We have the full Sentient lecture: “Putting Emotion Into The Equation”! Aaron A. Reid, Ph.D., Chief Behavioral Scientist, and…Read More
