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Learn about Sentient through the insights we are uncovering across the globe.

Measures That Matter for This Moment

The non-conscious measurement tools that were once deemed not appropriate for answering the most important questions, are now the only measurement tools that can give us the evidence we need: on whether exposure to marketing reinforces or reduces stereotypes.

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Examining Extremes

Examining Extremes

By Jeremy CloughJuly 2, 2020Anyone who’s spent significant time in consumer insights, decision science, or behavioral science has probably executed or commissioned a Choice-Based Conjoint (CBC) research project. But no one...

Is Your Marketing Right for the Moment?

Is Your Marketing Right for the Moment?

By Jeremy CloughJune 12, 2020This informative webinar "Lay Low or Light It Up?" with Dr. Aaron Reid illustrates how testing the emotional impact of advertisements can help brands make sure their message is right for the...

Lay Low or Light It Up?

Lay Low or Light It Up?

WEBINAR ANNOUNCEMENTLay LowLight It Up When the tone of your usual advertising might not be right for the current environment.WEBINAR SIGN UPBy Jeremy CloughMay 28, 2020Understanding the causal changes of your advertising on...

Uncover the Emotional Impact of COVID-19

Uncover the Emotional Impact of COVID-19

By Aaron ReidApril 23, 2020Sentient Decision Science’s Sentient Prime® will be offered free for COVID-19 research that facilitates the understanding of human emotion during this unprecedented time. The narrative of the human...

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