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Did Apple’s Latest Ad Hit the Wrong Note?

While criticisms of “Crush!” pervaded social media, did these opinions reflect the majority? Using automated behavioral science, Sentient quantified the emotional impact of the ad to understand how audiences truly felt.

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Evaluating the Performance and Future of Emotion AI

Evaluating the Performance and Future of Emotion AI

On Wednesday, February 28th, Dr. Aaron Reid of Sentient Decision Science presented to attendees of the 2024 Quirk's Event in Dallas, Texas. The event served as a pivotal platform for industry professionals to gather and...

Emotion AI Picks Winning Super Bowl Ads

Emotion AI Picks Winning Super Bowl Ads

WEBINAR ANNOUNCEMENTSentient's automated behavioral science technology provides creatives with valuable insight into the performance of game day spots.REGISTER NOWCan Brands Engage & Influence Audiences During the Big Game...

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