@SentientInsight
Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
Low Mortgage Rates Can’t Sway Homeowners’ to Refinance
Despite low mortgage rates, the October First Command Financial Behaviors IndexTM reveals that many Americans are not taking advantage of this opportunity to refinance their mortgage because of the continued economic...
Two Human Truths about Hot-State Decision Making
Understanding hot-state decision making can provide a significant short-term boon in purchase behavior. But ethically, and from a long-term business health perspective, we don’t want to sacrifice long-term consumer...
Sentient's 2011 marketing trends and economic predictions
Sentient Decision Science has predicted the 2011 trends that will continue to transform the research industry and help shape the customer agenda for Global 2000 brands: Behavioral science will supplant traditional market...
Advanced research methods elicit most memorable products of 2010
The results of the 2010 Most Memorable New Product Launch study were recently released, with Apple’s iPad claiming the top spot, followed closely by Microsoft’s Windows 7. Sentient collaborated with Schneider Associates and...
Hot-state decision making: Understanding Consumer Emotion and Rationality
When consumers encounter promotions while shopping, they are compelled to act on their visceral impulses. At Sentient Decision Science, we call this compulsion hot-state decision making. Hot-states lead to a reduction in...
Most memorable products: 2010
Sentient recently partnered with Schneider Associates and SymphonyIRI Group to conduct the ninth annual Most Memorable New Product Launch Survey. The results of this study were published on Forbes CMO network...
Heed the Need: Advice to Research Firms from ESOMAR Qual 2010 Keynote
The ESOMAR Qual 2010 held in Barcelona - City of Inspiration - challenged us to re-think how we deliver qualitative research findings. Jackie Hughes's (Kellogg) keynote speech on opening day urged us not to deliver insights,...
Shattering research myths, changing expectations: Key Insights from the MRA 2010 First Outlook
After recently attending the Marketing Research Association’s (MRA) First Outlook Conference in Orlando, FL, I was excited to come back to the office to relay the current happenings of the market research industry and to...
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