Most memorable products: 2010
By Meghan VH
December 6, 2010
Sentient recently partnered with Schneider Associates and SymphonyIRI Group to conduct the ninth annual Most Memorable New Product Launch Survey. The results of this study were published on Forbes CMO network (http://bit.ly/mmnpl), and can also be accessed at http://www.mmnpl.com/
A few brands stuck out in the mass of new products launched between October 2009 and September 2010. Apple, with its launch of the iPad (No. 1), topped the list as the most memorable product of 2010 with 42 percent of Americans identifying it as one of their most recalled products. While Apple’s iPad took the top spot in 2010, Microsoft’s Windows 7 (No. 2) – a vast improvement over Vista – was a close second. Seeing Apple and Microsoft on top evoked a bit of déjà vu. In 2007, Apple’s iPhone and Microsoft’s Vista took over the #1 and #2 spots as the most recalled new product offerings.
Technology brands in general had a successful year, with three other new products, Motorola’s Droid (No. 4), Apple’s new iPod Nano (No. 6) and Samsung’s 3-D TV (No. 8 ) among the most remembered new offerings this year. This reversed the findings from 2009 when fast food products dominated the top 10.
Click here to view a slideshow of the top products.
Creating new products that stand out in a consumer’s mindset is critical to a successful new product launch. For example, creators of Huggies Little Movers Jean Diapers (No. 9) used social media to appeal to “Mommy bloggers” and the moms who follow them. KFC, on the other hand, took an almost irreverent approach to its offering of the Double Down Sandwich (No. 10) – giving in to the indulgence of the product.
Other food companies took a different approach, focusing on quick, cost-effective indulgences to attract recession-affected consumers. Among these types of products that topped the list: Mars’ Pretzel M&Ms (No. 3), McDonald’s Real Fruit Smoothies (No. 5) and Starbucks VIA Instant coffee (No. 7). These products offerings satisfied Americans’ craving for an indulgent, convenient and low-priced treat in an economic downturn.
For more information on the survey and to see additional results, please go to the Most Memorable New Product Launch web site (http://www.mmnpl.com/) or contact us at info@sentientdecisionscience.com
A few brands stuck out in the mass of new products launched between October 2009 and September 2010. Apple, with its launch of the iPad (No. 1), topped the list as the most memorable product of 2010 with 42 percent of Americans identifying it as one of their most recalled products. While Apple’s iPad took the top spot in 2010, Microsoft’s Windows 7 (No. 2) – a vast improvement over Vista – was a close second. Seeing Apple and Microsoft on top evoked a bit of déjà vu. In 2007, Apple’s iPhone and Microsoft’s Vista took over the #1 and #2 spots as the most recalled new product offerings.
Technology brands in general had a successful year, with three other new products, Motorola’s Droid (No. 4), Apple’s new iPod Nano (No. 6) and Samsung’s 3-D TV (No. 8 ) among the most remembered new offerings this year. This reversed the findings from 2009 when fast food products dominated the top 10.
Click here to view a slideshow of the top products.
Creating new products that stand out in a consumer’s mindset is critical to a successful new product launch. For example, creators of Huggies Little Movers Jean Diapers (No. 9) used social media to appeal to “Mommy bloggers” and the moms who follow them. KFC, on the other hand, took an almost irreverent approach to its offering of the Double Down Sandwich (No. 10) – giving in to the indulgence of the product.
Other food companies took a different approach, focusing on quick, cost-effective indulgences to attract recession-affected consumers. Among these types of products that topped the list: Mars’ Pretzel M&Ms (No. 3), McDonald’s Real Fruit Smoothies (No. 5) and Starbucks VIA Instant coffee (No. 7). These products offerings satisfied Americans’ craving for an indulgent, convenient and low-priced treat in an economic downturn.
For more information on the survey and to see additional results, please go to the Most Memorable New Product Launch web site (http://www.mmnpl.com/) or contact us at info@sentientdecisionscience.com
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