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Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
Ten Must-See Sessions at IIeX 2016 EU
Are you ready for IIeX 2016 EU? March 3-4 marks another edition of the Insight Innovation Exchange's European event, where researchers, CEOs, and consultants from all over the world will gather in Amsterdam for an "insights...
Clinton Advertising Effective in Changing Implicit Perceptions
Our latest results from the Consumer Subconscious Research Lab are in, and we’re showing significant impact for Hillary Clinton from her advertising. In this spot, Clinton emphasizes her ability to defeat Republican...
Simon, Garfunkel, Sanders, and Emotion in “America”: Political Ad Testing
Bernie Sanders’ improbable rise in the Democratic primaries is a great example of the power of passion to motivate behavior. By nearly pulling off a win in Iowa, and with the real possibility of winning New Hampshire looming...
Trump’s Ads in Iowa Gave a Boost to Cruz: Political Ad Testing Results
After his first loss in Iowa, Donald Trump may want to consider quantifying the true implicit impact of his ads. In the days preceding the Iowa Caucuses, the Sentient Consumer Subconscious Research Lab conducted a study...
Marketing Implications for Guilt and Shame: Sentient Emotion Series
Negative emotions tell us something important about ourselves; when we feel bad, it’s because something in our lives needs to be remedied to bring us back to neutral. Along this journey of the Sentient 26 emotions, I have...
Say My Name: How the Consumer Sense of Self Affects Brand Love
Watch as Sentient’s Chief Behavioral Scientist Dr. Aaron Reid shows us what market researchers can learn about the measuring the non-conscious impact of advertising from everyone’s favorite illicit drug manufacturer: Walter...
Sentient's Best Implicit Insights of 2015
From hot consumer products and the personal brands of sports celebrities to nitty gritty how-tos and the controversy over Muslim immigration, the Sentient team stays on the cutting edge of all things implicit research. As we...
Implicit Insight on the Politics of Muslim Immigration
It’s Not Just an Implicit Attitude, it's Related to Voting Preferences! Our recent article on the deeply held attitudes of Americans on the topic of muslim immigration has received a lot of attention. The results showed that...
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