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Learn about Sentient through the insights we are uncovering across the globe.
IIEX 2016 Takeaways: Get on Board with Mobile, Automation, and Emotion Now, Before it's Too Late
The market research and insights community was put on notice this week in Amsterdam. To thrive, it is time to adapt to three key trends: mobile, emotional insight, and automation. During two days of the Insight Innovation...
Most Memorable New Product Launch 2016
Results of the Most Memorable New Product Launch Survey are in. A few key findings from the fifteenth annual study between Schneider Associates and Sentient are highlighted online in Forbes. We'll expand on a few more here....
Need for Innovation Trumps Politics at IIEX Europe Day 1
A call for innovation in market research defined the first day of IIEX Europe on Thursday as hundreds of insights professionals gathered for the two-day conference at the Beurs van Berlage Conference Center in the center of...
Ten Must-See Sessions at IIeX 2016 EU
Are you ready for IIeX 2016 EU? March 3-4 marks another edition of the Insight Innovation Exchange's European event, where researchers, CEOs, and consultants from all over the world will gather in Amsterdam for an "insights...
Clinton Advertising Effective in Changing Implicit Perceptions
Our latest results from the Consumer Subconscious Research Lab are in, and we’re showing significant impact for Hillary Clinton from her advertising. In this spot, Clinton emphasizes her ability to defeat Republican...
Simon, Garfunkel, Sanders, and Emotion in “America”: Political Ad Testing
Bernie Sanders’ improbable rise in the Democratic primaries is a great example of the power of passion to motivate behavior. By nearly pulling off a win in Iowa, and with the real possibility of winning New Hampshire looming...
Trump’s Ads in Iowa Gave a Boost to Cruz: Political Ad Testing Results
After his first loss in Iowa, Donald Trump may want to consider quantifying the true implicit impact of his ads. In the days preceding the Iowa Caucuses, the Sentient Consumer Subconscious Research Lab conducted a study...
Marketing Implications for Guilt and Shame: Sentient Emotion Series
Negative emotions tell us something important about ourselves; when we feel bad, it’s because something in our lives needs to be remedied to bring us back to neutral. Along this journey of the Sentient 26 emotions, I have...
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