Author: Nate Decker

Ph.D. Behavioral Scientist, Sentient Decision Science

How to Set Up an Implicit Research Study With Sentient Prime

by Nate Decker | Apr 5, 2016 | Implicit Research Technology

Marketing Implications for Guilt and Shame: Sentient Emotion Series

by Nate Decker | Jan 22, 2016 | Human Emotion & Motivation

How to Analyze Implicit Association Test Data: Quantifying the Consumer Subconscious

by Nate Decker | Sep 24, 2015 | Human Emotion & Motivation

Ad Testing & Eye Tracking In The Emerging Smartwatch Market

by Nate Decker | Jul 23, 2015 | Human Emotion & Motivation

Are consumers preferences for new technologies still dependent on psychology? We performed smartphone and smartwatch ad testing to find out.

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