@SentientInsight
Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
Dissecting Recent Conclusions on the Attention-Emotion Link at ARF
The recent ARF AUDIENCExSCIENCE conference provided a platform for the latest research on attention in advertising. The strength of the experimental designs and the eagerness to advance industry knowledge were clearly on...
Winning Big on Game Day: A Webinar on Super Bowl Ad Performance
What are four best practices for developing a high-impact Super Bowl ad that excels in both Engagement and Influence? Tapping into Sentient's expansive historical database, AI delivered valuable insight into this question. On...
Winning Big on Game Day: How to Optimize Super Bowl Advertising with Emotion AI & Behavioral Science
WEBINAR ANNOUNCEMENTSentient showcases historical data on Super Bowl ads, using behavioral science to provide performance comparisons between past creative and compelling content from this year.REGISTER NOWEvent Overview On...
Amplifying Brand Power: How Sound Captures Attention and Drives Lasting Impact
What is the impact of audio in our digital interactions and experiences?Dr. Aaron Reid and Lauren McGuire explore this topic together. Reid and McGuire took to the stage on Tuesday, December 3rd at TMRE 2024 in Orlando,...
Using Behavioral Science to Uncover the Motivations of Social and Streaming Audiences
Dr. Aaron Reid explores recent social and streaming case studies, demonstrating the added value of using automated behavioral science for your marketing research.On Tuesday, October 29th, Dr. Aaron Reid joined Insight...
How to Unlock Deeper Insight into Social and Streaming Audiences with Automated Behavioral Science
WEBINAR ANNOUNCEMENTDr. Aaron Reid will demonstrate how Emotion AI offers a unique perspective, providing insights professionals with a deeper analysis of creative.REGISTER NOWInsight Platforms welcomes Dr. Aaron Reid for a...
Sentient Decision Science and Made Music Studio to Discuss the Power of Sonic Branding at TMRE
EVENT ANNOUNCEMENTSentient's Dr. Aaron Reid Ph.D. & Made Music Studio's Lauren McGuire will showcase the significance of sonic branding during their combined presentation.EVENT DETAILSIMPORTANT NOTICE TMRE has been...
ESOMAR Congress 2024: A CEO’s Emotional Journey
Mind, Myth and Machine was the theme for this year's ESOMAR Congress in Athens, Greece. Inspired by the wisdom created and passed on from the minds that lived on the land where we congregated, the content of Congress...
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