@SentientInsight
Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
The Attraction Effect: A Behavioral Science Principle That is Affecting Your Product’s Adoption Rate
Imagine the following scenario: you are choosing between two high-end toasters: Toaster A (which has two slots, both wide enough for bagels, and costs $49) Toaster B (which has four slots, all wide enough for bagels and costs...
How Hot-States Influence the Consumer Decision Making Process
What is hot-state consumer decision making? How does visceral decision making impact marketing, and how can marketers maximize pleasure and minimize pain while leveraging consumer hot-states during the consumer...
Measuring Emotions & Attention in Your Ads with Eye Tracking Studies
Watch Dr. Aaron Reid, Chief Behavioral Scientist at Sentient Decision Science, do a live demonstration of eye tracking studies and emotion-measurement technology at a new product launch seminar at Harvard Business School....
Subliminal Advertising vs. Subconscious Marketing: What's the Difference?
In this video, Dr. Reid talks to a sold-out audience of Harvard Business School Alumni about the distinction between subconscious marketing and subliminal advertising. In this talk, he describes how subconscious marketing is...
Consumer Behavior Research: The Future of Marketing Can be Found Today
Henry Ford and Steve Jobs famously eschewed market research because they felt it couldn’t reveal what consumers wanted if the consumers themselves didn’t really know. “If I had asked consumers what they wanted, they would...
New Product Launch Marketing: Three Keys to Success
In a sold-out session at Harvard Business School, Dr. Aaron Reid explains the three keys to a successful new product launch. Referencing insights from over 10 years from Schneider Associates’ Most Memorable New Product Launch...
In Defense of Marketing: Neuromarketing Research Means Better Products
As a marketing professional, have you ever found yourself having to defend the ethics of your occupation? In popular culture, marketers are misunderstood at best and villainized at worst. But marketing is a fundamental human...
The Single Direction Technology is Moving, and Why It’s Vital to Consumer Behavior Research
On two occasions I have been asked, “Pray, Mr. Babbage, if you put into the machine wrong figures, will the right answers come out?" ... I am not able rightly to apprehend the kind of confusion of ideas that could provoke...
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