Consumer Behavior Research: The Future of Marketing Can be Found Today

By Sentient Decision Science, Inc.
May 12, 2014
Henry Ford and Steve Jobs famously eschewed market research because they felt it couldn’t reveal what consumers wanted if the consumers themselves didn’t really know.
“If I had asked consumers what they wanted, they would have told me a faster horse,” quipped Ford.
In part, he was right. However, the game has changed with the entrance of behavioral science in market research. Now consumer behavior researchers are armed with tools that enable us to access the subconscious drivers of behavior in ways we’ve never seen before.
Watch Dr. Reid present the fundamental and enduring truth that “the future of marketing can be found today in the behavioral science literature.”
Somewhere Over the Rainbow – Pride 2022 Webinar

Somewhere Over the Rainbow – Pride 2022 Webinar

Dr. Aaron Reid demonstrates how Sentient's technology pinpoints the emotionally-charged moments and how consumers are influenced after viewing Pride 2022 ads.Watch the webinar “Somewhere Over the Rainbow: How Marketers Can Support Pride Month and...



For more information about Sentient Decision Science and our groundbreaking research please contact us.