Subliminal Advertising vs. Subconscious Marketing: What's the Difference?

What is Subconscious Stimuli?
The term subconscious is used to describe cognitive processing of stimuli that we are not consciously aware of, but could become consciously aware of if we directed our attention to those stimuli.
What is Subliminal Stimuli?
Subliminally presented stimuli refers to those stimuli that are presented so quickly that we process them without our conscious knowledge and could not become aware of them, even if we directed our attention to their presentation.
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