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Results of our Apple Watch Implicit Research Study at FUSE15
We recently attended IIRUSA’s #FUSE15 conference in Chicago. While there, we were once again reminded of Steve Jobs’ famous words: “It’s not the consumer’s job to know what they want.” But at this year’s FUSE Insights Lounge,...
#FUSE15 Day 3 Recap: Bruce Mau, Stanley Hainsworth, Final Thoughts & More
Capturing the essence of #FUSE15 in a paragraph or less is a daunting task, but if we could sum-up vibe we felt, we might say FUSE15’s underlying message was the power of design and brand collaboration to exact positive,...
#FUSE15 Day 2 Recap: Morgan Spurlock, Field Trips, & More
Day one of #FUSE15 was a tough act to follow. But with speakers like Morgan Spurlock and Michael J. Fanuele, it's not hard to see why day two's sessions had such an impact. Here's a brief overview of the those we were able to...
#FUSE15 Day One Recap: Steven Overman, Bradley Kreit & More
Day one of IIRUSA’s #FUSE15 conference in Chicago was an inspiration-packed smorgasbord of branding and design insights from some of the most innovative minds in the business. While we wish we could have made it to every...
FUSE 2015: the Brand Extendibility Roadmap and 9 Other Can't-Miss Sessions
Planning your agenda for FUSE 2015? Don’t miss our session on using advanced consumer subconscious research to derive insights that can help successfully extend your brand. We've also highlighted some of the sessions that...
Whether the Apple Watch Succeeds or Fails, This Time Is Different
Spoiler alert . . . Apple’s watch will be a dubbed a success. How can I be so sure? Easy: low success hurdles accompanied by a huge user base and loads of cash. Scale Rules Analysts vary widely over what the Apple Watch will...
Why Non-Conscious Measurement Should Be Mainstream Market Research (Find Out at GreenBook's Webinar)
It's not uncommon to encounter skepticism when I explain to prospective clients how quantifying consumer emotions through implicit research technology can improve predictive accuracy about buying behavior. Implicit Skepticism...
The Value of Implicit Research for New Product Consumption Tests: the Proof is in the . . . Chocolate
Of the hundreds of implicit studies we ran in 2014, my favorite wasn’t a formally-commissioned study at all. It was a live experiment we ran with a group of 30 executives at an innovation summit as a demonstration of how...
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