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Learn about Sentient through the insights we are uncovering across the globe.

Emotional Connection: Why GenAI Needs Continuous Insight Into Real Human Behavior

Watch Sentient’s Dr. Aaron Reid present on the promise and potential risks of using Generative AI and synthetic data for market research.

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Where to Find Sentient at the 2016 IIeX Forums

The IIeX Forum on Nonconscious Consumers has a special place in our collective heart because its main goal aligns with one of our own: Apply behavioral science to better understand and predict consumer behavior and show how...

TMRE 2016: Facts Don't Have to Die

“Stories last and facts die,” Kelsey Saulsbury stated on day four of TMRE. The Schwan Company’s manager of consumer insights and analytics held a fun workshop called “Your Voice—the Power to Slay the Two Dragons of...

TMRE 2016 Day 1: Alligators in the Board Room

"Command the Board Room" is the theme at TMRE 2016. A lofty goal, perhaps. But maybe not so lofty if you're equipped with the right insights. Soon Yu, TMRE 2016's chairperson, immediately endeared himself to the audience by...

TMRE 2016: Eight Must-See Sessions

There's only one conference in the industry that has the gumption to be called The Market Research Event. And why not? The annual meeting hosts over 1,300 market research and insights executives from all over the world, over...

The Problem With Margin of Error in Political Polls

Margin of error (MOE) is a statistical term that is intended to convey "accuracy", typically around a percentage observed in a study. In political polling this is often use to describe agreement with an attitude (e.g. 25% of...

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