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Learn about Sentient through the insights we are uncovering across the globe.
How Do You Really Feel About Trump and Clinton? Don’t Tell Us—Show Us
This election cycle has been a gift. Not for the average American who is feeling significant stress over this election, but for the behavioral scientists who measure emotion to better predict behavior. The beauty of the...
TMRE 2016: Facts Don't Have to Die
“Stories last and facts die,” Kelsey Saulsbury stated on day four of TMRE. The Schwan Company’s manager of consumer insights and analytics held a fun workshop called “Your Voice—the Power to Slay the Two Dragons of...
Implicit Bias and How Smirnoff Is Transforming Global Attitudes Towards Others
The phrase "implicit bias" often carries a nasty connotation. Here's just one headline from the last four months: "How Racism Persists: Unconscious Bias May Play a Role." Partiality. Prejudice. Racism. And this bias is thought...
TMRE 2016 Day 1: Alligators in the Board Room
"Command the Board Room" is the theme at TMRE 2016. A lofty goal, perhaps. But maybe not so lofty if you're equipped with the right insights. Soon Yu, TMRE 2016's chairperson, immediately endeared himself to the audience by...
TMRE 2016: Eight Must-See Sessions
There's only one conference in the industry that has the gumption to be called The Market Research Event. And why not? The annual meeting hosts over 1,300 market research and insights executives from all over the world, over...
The Problem With Margin of Error in Political Polls
Margin of error (MOE) is a statistical term that is intended to convey "accuracy", typically around a percentage observed in a study. In political polling this is often use to describe agreement with an attitude (e.g. 25% of...
Girl Scout Cookie Experiment Reveals Market Research's Biggest Problem
I have a 11-year old daughter named Sophie who is not motivated to action unless a deadline is looming impossibly near. Unfortunately, Tomorrow’s Deadline is also when I become motivated to enable her bad habits by pitching...
Seven Must-See Sessions at MRMW 2016
Whether you're a market researcher, a consumer insights manager, or a data-hungry techie there's one place you need to be July 18 and 19, and it's MRMW 2016. The North American Mobile Research in the Market World event is the...
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