@SentientInsight
Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
How Emotion Cements New Products in Consumer Memory
Every election year we see the percentage of Americans who can recall a new product launch drop to less than a third of the population. Yet, even in non-election years, the highest percentage of Americans who can recall a new...
Sentient Discovers Which Emotions Inspire Us to Use Facebook Versus Instagram
Recently, Facebook IQ and Sentient Decision Science collaborated on a project to find out how people truly feel about Facebook and Instagram feeds. In the past, Facebook had used surveys, interviews, and internal data...
Three Neuromarketing Techniques for More Accurate Marketing
At the most recent IIeX event, 19 partner corporations—including Facebook, Instagram, and Red Bull—sought meetings with insights suppliers from 26 different client groups. Partners had their pick of a variety of offerings,...
Will 2017 Finally Be the Year of 'Show Me, Don’t Tell Me' Market Research?
In January of 2017, Sentient will celebrate its 10th anniversary. Ten years of providing access to the human non-conscious fills us with emotion and also stirs conscious reflection on what we’ve learned. Personally, I’ve...
Why the 2016 Election Polls Got It Wrong: The ARF Webinar
"This is the only case study we’ll need for a long time to illustrate why we can’t rely solely on what people say in a survey or a poll." - Dr. Aaron Reid. On November 29, The ARF and GreenBook hosted an extremely timely...
Walking a Fine Line in Evoking Emotion in Ads
As a market research firm well-versed in quantifying emotion, we know the direct link between emotion and advertising effectiveness. The functions of emotion in ads can take viewers on a sequential journey, through processes...
Where to Find Sentient at the 2016 IIeX Forums
The IIeX Forum on Nonconscious Consumers has a special place in our collective heart because its main goal aligns with one of our own: Apply behavioral science to better understand and predict consumer behavior and show how...
Gladwell’s Great (Dis)service to Market Research and How Clients Are Catching On
Malcolm Gladwell is a great writer. He possesses a rare ability to translate arcane academic experimentation into easily understood and compelling narrative. "Blink," his breakthrough popular science book on non-conscious...
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