@SentientInsight
Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
What kinds of insights can you give your clients with Sentient Prime?
Cyrus McCandless Director of Behavioral Science discusses how Sentient Prime the was used to track brand equity over time. Sentient Prime provides instant market research insights to help you understand consumer behavior. You...
A Client-Side Perspective on Measuring Emotion for Brands
Stephen Springfield, formerly of PepsiCo, now EVP / CMO at Sentient Decision Science, discusses what is missing from brand research and how to bridge the gap by incorporating implicit measures. https://youtu.be/v62ilJhXG8k...
What Researchers Can't See without Measuring Emotion
The discussion guide had been developed with the keenest attention to the latest projective techniques to uncover what participants “are really thinking, but perhaps not saying out loud” about the agency’s latest twist on an...
Dr. Reid on Sentient's 10-Year Anniversary: The Best Is Yet to Come
This year Sentient celebrates its 10 year anniversary. It’s an emotional milestone for any company, but as founder Dr. Aaron Reid has a Ph.D. in behavioral science with a focus in understanding emotion, asking ‘How do you...
Measuring Emotion to Inform Creative
Dr. Aaron Reid, the Chief Behavioral Scientist at Sentient Decision Science, highlights the impact on creative agencies when they apply implicit, emotional measurement techniques to creative asset testing. In this video,...
Measuring Emotion In The Moment
Joe Sauer, SVP at Sentient, discusses where the science and technology are going for quantifying emotion at MRMW. To watch the full discussion visit http://bit.ly/2teNiET. For information on Sentient Prime, the most...
Sentient Voted Among Most Innovative
Thank you to our many clients and colleagues who have once again voted Sentient Decision Science as one of the Top 50 most innovative research firms in the industry! At Sentient, our goal for the past 10 years has been to...
Is What You're Buying Truly "Implicit"?
In recent years, implicit research methodologies have grown in popularity and more and more market research suppliers are starting to offer “implicit” technologies to meet these demands, but how do you know if what you’re...
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