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Emotional Connection: Why GenAI Needs Continuous Insight Into Real Human Behavior

Watch Sentient’s Dr. Aaron Reid present on the promise and potential risks of using Generative AI and synthetic data for market research.

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Making Inclusivity Measurable & Meaningful.

"Inclusivity” has become a popular catchword and yet it lacks the substance and definition it deserves. We developed a rigorous model that defines this construct and makes it meaningful – we now see clear opportunities for...

Measuring Emotion to Inform Creative

Dr. Aaron Reid, the Chief Behavioral Scientist at Sentient Decision Science, highlights the impact on creative agencies when they apply implicit, emotional measurement techniques to creative asset testing. In this video,...

Measuring Emotion In The Moment

Joe Sauer, SVP at Sentient, discusses where the science and technology are going for quantifying emotion at MRMW. To watch the full discussion visit http://bit.ly/2teNiET. For information on Sentient Prime, the most...

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