Measuring Emotion to Inform Creative
Neuromarketing World Forum
April, 2016
For more information on how to incorporate emotional measurement techniques into your creative concept testing, click here.
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Hello everyone,
very interesting video.
I got one question.
Maybe anyone got an answer.
Since users weren’t asked to rate the assets according to the persived attributes (innovation, premium etc), how they come up with the score for those attributes shown in the test results?
Best regarts