Sentient to Present on the Future of AI & Human Insight at FEI

Event Overview

Sentient Decision Science will be attending the Front End of Innovation (FEI) conference from May 19th-21st. For over two decades FEI has united industry professionals in its efforts to advance the understanding and applications of human intelligence. This hands-on, dynamic conference will give registrants the opportunity to experiment, collaborate, and network through a variety of formats.

In addition to Sentient’s presence in the expo hall, Dr. Aaron Reid will join this year’s esteemed speaker lineup, helping kick off presentations on day one. 

In this thought-provoking session, Dr. Aaron Reid examines the promise and pitfalls of using synthetic data in new product development. With the rapid adoption of GenAI models, emotional insights are increasingly valuable. Discover how continuous sampling of real human desire through automated behavioral science, uncovers hidden attitudes, enhances predictive accuracy and accelerates innovation.

Key Takeaways

• Learn how AI and implicit technology uncovers whitespace opportunities and reduces risk—identifying unmet consumer needs and hidden drivers of choice
• Investigate the power of continuous testing in innovation, elevating message performance, accelerating learning, and optimizing new product launch campaigns
• Explore how AI is reshaping market research, delivering deeper insight into human motivation and driving smarter, more impactful brand decisions
• Discover how Insights roles will increase, not decrease, in value as Generative AI models are adopted by brands.

If you’re going to be at the event, we’d love to connect with you. Contact us at info@sentientdecisionscience.com or stop by Booth #18!

FEI Details

Registration required for admittance.

Dates: May 19-21, 2025

Event Start Time: 8:00 AM

Location: Omni Boston Hotel at the Seaport