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Learn about Sentient through the insights we are uncovering across the globe.
Buyology Review: Looking at Marketing Through the Brain
Martin Lindstrom is “one of the world’s most respected marketing gurus;” the jacket of his 2008 release Buyology tells any curious reader in no uncertain terms. This brief fragment of description, if given some vitamins and a...
What’s the Optimal Price Point for an iPhone App?
One of the coolest aspects of owning an iPhone is the availability of applications – both free and paid – through iTunes. There is a wide range of prices for paid iPhone applications, from $0.99 for the Moron Test to $899.99...
GM's New Ad Speaks Honestly and Plainly
[fve]http://youtu.be/u_Dpxls8138[/fve] What do you think? Inspiring? Believable? Long overdue or timely? As a former contractor for GM, I have good friends and colleagues at all levels of the company, and I want them to do...
Data Overload
An issue of IBM's Forward View for mid-sized businesses came out today. In it, IBM reveals that "eight times more data than all the information held in U.S. libraries is created everyday." Wow. No wonder managers are feeling...
Obama’s Challenge and Toobin’s Error
"We will extend a hand, if you are willing to unclench your fist." - Barack Obama, January 20th, 2009. On the day of Obama's inauguration, the best political team on television largely panned Obama's speech as being "not...
In Defense of Marketing, Part 1: A Conversation in Vermont
It was early January, the second day of Winter term @ Middlebury College in VT. I was at a reception in an old building on campus with creaking hard-wood floors under my feet and a local micro-brew in my hand. I struck up a...
Sneak Peek: Starbucks New Ad Campaign
Starbucks' new ad campaign positions the coffee purveyor as an ethical company worth paying more for. It's set to break in the NYT this Sunday. You can see Schultz talking about the campaign here. He seems really genuine...
The Foul Weather Frugals
We've been hearing a lot about a group of people we've dubbed the Foul Weather Frugals (that's a Sentient TM, btw). FWFs are folks who have few (or no) inherent values around conserving money but are tightening the belt now...
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