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Emotional Connection: Why GenAI Needs Continuous Insight Into Real Human Behavior

Watch Sentient’s Dr. Aaron Reid present on the promise and potential risks of using Generative AI and synthetic data for market research.

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What’s the Optimal Price Point for an iPhone App?

What’s the Optimal Price Point for an iPhone App?

One of the coolest aspects of owning an iPhone is the availability of applications – both free and paid – through iTunes. There is a wide range of prices for paid iPhone applications, from $0.99 for the Moron Test to $899.99...

GM's New Ad Speaks Honestly and Plainly

GM's New Ad Speaks Honestly and Plainly

[fve]http://youtu.be/u_Dpxls8138[/fve] What do you think? Inspiring? Believable? Long overdue or timely? As a former contractor for GM, I have good friends and colleagues at all levels of the company, and I want them to do...

Data Overload

Data Overload

An issue of IBM's Forward View for mid-sized businesses came out today. In it, IBM reveals that "eight times more data than all the information held in U.S. libraries is created everyday." Wow. No wonder managers are feeling...

Obama’s Challenge and Toobin’s Error

Obama’s Challenge and Toobin’s Error

"We will extend a hand, if you are willing to unclench your fist." - Barack Obama, January 20th, 2009. On the day of Obama's inauguration, the best political team on television largely panned Obama's speech as being "not...

Sneak Peek: Starbucks New Ad Campaign

Sneak Peek: Starbucks New Ad Campaign

Starbucks' new ad campaign positions the coffee purveyor as an ethical company worth paying more for. It's set to break in the NYT this Sunday. You can see Schultz talking about the campaign here.  He seems really genuine...

The Foul Weather Frugals

The Foul Weather Frugals

We've been hearing a lot about a group of people we've dubbed the Foul Weather Frugals (that's a Sentient TM, btw). FWFs are folks who have few (or no) inherent values around conserving money but are tightening the belt now...

Social Media Marketing: Measuring Impact and ROI

Social Media Marketing: Measuring Impact and ROI

Social media marketing is positioned as a true game-changer, yet questions swirl around who is being reached, what the actual impact is and how ROI can be measured. Sites such as Facebook, MySpace and, especially, Twitter...

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