GM's New Ad Speaks Honestly and Plainly
By Stacy Graiko
June 2, 2009
[fve]http://youtu.be/u_Dpxls8138[/fve]
What do you think? Inspiring? Believable? Long overdue or timely?
As a former contractor for GM, I have good friends and colleagues at all levels of the company, and I want them to do well. I was happy to see the ad, which conveys a realistic sense of how GM needs to be thinking and what they need to do next. Regardless of how long it took them (and yes, I think it took too long; they’ll have a hard time claiming ‘progressive’ as a brand value ever again) – these efforts portray a company that is deeply ingrained in America’s psyche and one that is a vital part of America’s brand. What do you think of the effort?
What do you think? Inspiring? Believable? Long overdue or timely?
As a former contractor for GM, I have good friends and colleagues at all levels of the company, and I want them to do well. I was happy to see the ad, which conveys a realistic sense of how GM needs to be thinking and what they need to do next. Regardless of how long it took them (and yes, I think it took too long; they’ll have a hard time claiming ‘progressive’ as a brand value ever again) – these efforts portray a company that is deeply ingrained in America’s psyche and one that is a vital part of America’s brand. What do you think of the effort?
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