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Learn about Sentient through the insights we are uncovering across the globe.
Heed the Need: Advice to Research Firms from ESOMAR Qual 2010 Keynote
The ESOMAR Qual 2010 held in Barcelona - City of Inspiration - challenged us to re-think how we deliver qualitative research findings. Jackie Hughes's (Kellogg) keynote speech on opening day urged us not to deliver insights,...
Shattering research myths, changing expectations: Key Insights from the MRA 2010 First Outlook
After recently attending the Marketing Research Association’s (MRA) First Outlook Conference in Orlando, FL, I was excited to come back to the office to relay the current happenings of the market research industry and to...
Thoughts from the QRCA
I took a break from some pretty intensive fieldwork this week to attend the evening event at the QRCA annual conference in Philadelphia. Because of my schedule I was sadly unable to attend the conference, but with some...
The Subconscious Influence on Your Romantic Preferences
Surely who we choose for a sexual partner is based on our conscious preferences, right? Perhaps not as much as you think. Apparently, the power of the subconscious is so substantial that male preference for romantic partners...
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From Sweet to Sour: Cognitive and Post Decision Dissonance
Some choices are hard to make, especially when the options we are faced with are nearly equivalent. Nevertheless we manage to make decisions every day and, buyer’s remorse notwithstanding, we frequently feel satisfied with...
Happiness is a Warm Face
In 1996, behavioral psychologists Ulf Dimberg and Arne Öhman sought to test if the human mood is independent from its immediate external environment. Their study, Behold the wrath: Psychophysiological responses to facial...
Reading at Face Value: Analyzing Facial Expressions in Others
How do we know what others are feeling? How do we gauge our audience in social interactions? Paul Ekman, a prominent psychological researcher, suggests that it's all in our facial expressions. Even if you’re the type of...
Unfiltered Perspectives, Unexpected Opportunities: The 2010 AMA Marketing Research Conference
The AMA’s 2010 Marketing Research Conference in Atlanta theme was “Unfiltered Perspectives. Unexpected Opportunities.” This conference provided an opportunity for both suppliers and clients to hear about specific case studies...
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