@SentientInsight
Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
Anchoring & Adjustment on "Hell's Kitchen"
One of the Sentient Applied Choice Architecture principles is anchoring and adjustment –defined as the influence of an arbitrary number on subsequent judgments of quantity or value (Chapman & Johnson, 2002). In this...
CEO Club Boston 2011
Please click for Dr. Aaron Reid's "True Drivers of Consumer Behavior" at CEO Club Boston 2011 event. [fve]http://youtu.be/pwgdCerRRQM[/fve] [da_social_share prefix="Share...
Impulsive Versus Controlled Drinking: Insights learned from neuroscience and beyond
Ever wonder what goes on in the mind of people who drink impulsively? Most recently, research on its neural mechanism presented preliminary evidence of how such behavior is governed by the dynamic interplay between the...
Don't Blink!: Consumer Preference Forms in as little as a Third of a Second
A new article in the journal of Judgment & Decision Making has demonstrated that consumer preference for packaged goods can form in as little as 300 milliseconds. Furthermore, these third-of-a-second preferences...
Missing the Mark with Current Consumer Choice Models
In the mid 1500s the Polish cleric Nicholas Copernicus published a new model of the position of the sun and the planets in our solar system. In his view, the sun was more or less at the center of the solar system and the...
Zillion Dollar Lobster Frittata and the Power of Price Point Anchoring
One of the first things you learn about the value of money as a child is to be careful not to squander it. One of the first things you learn from the behavioral science literature on judgment and decision making is that the...
Emotion and Reasoning: Competing Forces in Moral Judgment
Philosophers have long been interested in how and why people make judgments in moral dilemmas. Imagine the following scenario (let’s call it the “switch scenario”): a trolley is heading down the tracks toward five people. The...
The mirror neuron mechanism of food consumption
The Association for Psychological Science held its 23rd annual convention from May 26 to May 29 in Washington, DC. This year’s convention featured innovative research at the forefront of psychological science across a wide...
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