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Learn about Sentient through the insights we are uncovering across the globe.
TMRE 2014 – Sentient's Guide to Three Days of MRX Nirvana
The Market Research Event (TMRE 2014) kicks off Monday, Oct. 20 in Boca Raton with three days of the most inspiring, innovative programming for market researchers available anywhere in the world. TMRE is expected to draw more...
Brand Equity & Psychological Barriers to Competition
Brand Name vs. Brand Asset Almost all products have a brand name but few reflect a brand asset. In other words, I can invent a better can opener and give it the brand name “Widget,” but does the Widget brand itself hold any...
How Tapping System 1 Processing Reveals Deep Consumer Insights
Traditional market research techniques have relied on System 2 processing, which can only tell you part of the story. System 2 is deliberative: you ask a question and you get an answer. And that’s valuable information. But...
TMRE 14: Connect With Sentient for Implicit Consumer Insights
Sentient Decision Science will be making multiple presentations on how to measure the consumer nonconscious at The Market Research Event (TMRE) October 20-22, 2014 at the Boca Raton Resort & Club in Boca Raton, Florida....
The Importance of Quantifying 26 Consumer Emotions for Effective Brand Positioning
In order for brand managers to effectively position their product in the marketplace, they must have a deep understanding of the specific consumer emotions they’re looking to target. Watch as Dr. Aaron Reid, Chief Behavioral...
Sentient’s Dr. Aaron Reid to Speak at Nonconscious Impact Measurement Forum
We’re happy to announce that Dr. Aaron Reid, Ph.D. and Chief Behavioral Scientist at Sentient Decision Science, will be speaking at the Nonconscious Impact Measurement Forum on November 6 in New York, New York. Presented by...
How to Make the Most of Neuro Techniques: Warc Webinar
Dr. Aaron Reid, Ph.D. and Chief Behavioral Scientist at Sentient Decision Science, will present live at the “How to Make the Most of Neuro Techniques” Warc Webinar Tuesday, September 30 at 10 a.m. EDT. Reserve your free spot,...
Brand Tracker Revival: Why Implicit Measures are Vital to Your Brand Tracking Research Framework
My apprenticeship in marketing research started at a global management consulting firm. At the time, I was considered a unique guest at the case team table, a specialist among the generalists of strategic decision making, but...
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