Sentient’s Dr. Aaron Reid to Speak at Nonconscious Impact Measurement Forum
Presented by leading market research organizations GreenBook and the Burke Institute, the Nonconscious Impact Measurement Forum is a full day of discussion and education about the ever-changing field of nonconscious measurement.
NIMF strives to serve as a catalyst for innovation by encouraging collaboration among industry experts, research consultants, and technology providers. Attendees can expect sessions on the following nonconscious measurement methods:
- Implicit association testing
- Applied neuroscience
- Behavioral economics techniques
- Biometric measurement
- Holistic nonconscious models
Use Our Code to Get 20% Off Your Registration
Register today at http://nimf.insightinnovation.org/ with the discount code REID20 to receive 20% off your registration. (Hint: Register before October 10 to qualify for the Early Bird special: $100 off your ticket price.) We look forward to connecting with you on November 6 in New York City!
Mind the Gap: Where Ecosystems Miss 50% of Human Behavior
Last month, Sentient's Dr. Aaron Reid joined host Dyan Finkhousen on the Ecosystemic Futures podcast to discuss the hidden drivers of decision-making. Dr. Reid first introduced himself, explaining his personal and professional interest in...
Emotional Connection: Why GenAI Needs Continuous Insight Into Real Human Behavior
Who wants to be average? On Monday, May 19th Sentient's Dr. Aaron Reid addressed this question on stage at FEI. As Generative AI becomes a standard tool for rapid consumer insights, it's important to remember that past preferences aren't indicative of...
Sentient to Present on the Future of AI & Human Insight at FEI
EVENT ANNOUNCEMENTDr. Aaron Reid will demonstrate how continuous AI-powered testing enhances the precision and depth of insight into human desire.EVENT TICKETSFront End of Innovation 2025Event Overview Sentient Decision Science will be attending the...