Dr. Aaron Reid founder of Sentient Decision Science discusses how to overcome implicit biases. In this interview Dr. Reid is asked how to overcome negative implicit bias. He discusses that…Read More
What made Pizza Hut Grilled Cheese Stuffed Crust Pizza one of the more successful new products of the last year? Emotion, of course.
In January of 2017, Sentient will celebrate its 10th anniversary. Ten years of providing access to the human non-conscious fills us with emotion and also stirs conscious reflection on what…Read More
Malcolm Gladwell is a great writer. He possesses a rare ability to translate arcane academic experimentation into easily understood and compelling narrative. “Blink,” his breakthrough popular science book on non-conscious…Read More
This election cycle has been a gift. Not for the average American who is feeling significant stress over this election, but for the behavioral scientists who measure emotion to better…Read More
Margin of error (MOE) is a statistical term that is intended to convey “accuracy”, typically around a percentage observed in a study. In political polling this is often use to…Read More
Our latest results from the Consumer Subconscious Research Lab show Clinton’s ads have significant impact in changing implicit perceptions. Here’s the data.
Political ad testing of Sanders’ “America,” ad (with Simon and Garfunkel enhancing the subtext) reveals how he’s is evoking emotion based on values.