@SentientInsight
Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
Measuring Nonconscious Impact and the Application of Neuroscience: NIMF Webinar
Join Sentient Thursday, April 9 at 1 p.m. (EST) as we participate in GreenBook’s NIMF Webinar: Measuring Nonconscious Impact and the Application of Neuroscience. Last November, GreenBook hosted their first Nonconscious Impact...
Let’s Strive for Greater Scientific Integrity at MRX Conferences
Last year I listened to a chief research officer give a talk on behavioral change research at a market research conference. Three things stood out for me in that talk. First, the speaker was incredibly entertaining and fun to...
The Apple Watch and the Implicit Sexual Appeal of Luxury Brands
Last week at their Spring Forward event, Apple announced their new $10,000 watch. It can keep time within 50 milliseconds of the GST, graphically display your heartbeat in real time, and personalize your daily activity goals....
Why Implicit Consumer Choice Models Are Essential to Modern Market Research
This past February, I returned to Amsterdam for the first time in 15 years. On this trip I was presenting a workshop at the IIeX Europe market research conference on how to design and analyze implicit research studies on a...
Implicit Research Takes Center Stage at IIeX EU 2015
Day two of the Insight Innovation Exchange in Europe (#IIeXEU15) delivered several presentations related to implicit research methods–emphasizing the need to combine System 1 and System 2 insights–on the main stage of...
IIeX EU 15: Day One Delivers Inspiration for Business of Market Research and Implicit Technology
Day one of the Insight Innovation Exchange in Europe was a welcome blend of granular market research tactics, high-level inspiration, and valuable insight into the business-side of market research. Greenbook has organized one...
Ten Must-See Sessions at IIeX 2015 EU
IIeX EU 2015 kicks off Wednesday, February 18 in Amsterdam! This European version of the Insight Innovation Exchange brings together corporate insights professionals, market research agencies, and technology companies for two...
IIeX 2015 EU: Don't Miss Our Nonconscious Measurement Workshop on Automated Implicit Association Testing
Building your agenda for IIeX 2015 EU? Don’t miss Sentient’s workshop on designing and analyzing a brand study using advanced implicit association technology. On February 18 at 11:00 a.m. - noon. PM in Upper V, Sentient’s Dr....
155 Fleet St.
Portsmouth, NH 03801
