Measuring Nonconscious Impact and the Application of Neuroscience: NIMF Webinar
Last November, GreenBook hosted their first Nonconscious Impact Measurement Forum in response to the rapid advancements and increasing interest that nonconscious measurement techniques are having in the market research industry.
Attend “Measuring Nonconscious Impact and the Application of Neuroscience”
Now they’re continuing the conversation by bringing together some of the industry’s most prominent and visionary experts to discuss the newest techniques in applied neuroscience, including:
- Behavioral economics
- Biometric measurement
- Holistic nonconscious models
- Advanced implicit research technology
Our own Dr. Aaron Reid, chief behavioral scientist at Sentient Decision Science will present alongside the following thought leaders:
- John McGarr, president at Fresh Squeezed Ideas
- Dr. Michelle Niedziela, scientific director at HCD Research
- Jeremy Sack, PhD., senior vice president, general manager and head of the Pragmatic Brain Science Institute® at LRW
- Matt Tullman, co-founder & CEO of Merchant Mechanics
- Leonard Murphy, chief editor & principal consultant at GreenBook
Dr. Reid’s segment will focus on the implicit measurement tools and technology available to assess the ways in which emotions and other nonconscious associations affect product, pricing, and promotion development.
Click here to register. We can’t wait to get implicit with you!
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