@SentientInsight
Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
Implicit Association Testing in Advertising Research: A Critique of Venkatraman et al. 2015
On the additive nature of neurophysiological measures in advertising research. A few weeks ago, I was telling a colleague about the findings from a recent study on "neuromarketing" techniques applied to advertising testing...
Measuring the Subtext in Advertising: Emotion in Ad Testing
Persuasive advertising moves people with emotion. At its essence, emotion is a relevance signaling mechanism. It tells us what we should attend to in our environments. It sets the magnitude of positive and negative affect...
Sentient Decision Science Has a Brand New Website
Our journey from the early 2000s on making insights from the behavioral sciences practical and accessible for business has been intellectually stimulating and exceptionally rewarding. As the applied consumer...
Ad Testing & Eye Tracking In The Emerging Smartwatch Market
Since the advent of television, video advertising has provided a window into the innovative and the novel. The newest innovation in smartwatches is no exception. This new, fast-paced technological world left many people...
IIEX – NA 2015 Day 3: The Future In Action
The third and final day of IIeX NA 2015 opened with the announcement of the winners for the IIeX Insight Innovation Competition! Congratulations to Fetch Rewards who will take home $25,000 to invest in their start-up! Fetch...
IIEX-NA 2015 Day 2 Recap: Practice What We Preach
Day 2 of IIeX NA 2015 opened with some brief opening remarks and then we dove right into sessions and workshops! Nicholas McCracken of Ford spoke to us about some of the beautiful questions that Ford is researching in order...
IIEX NA 2015 Day 1 Recap: A Vision for the Future
Day one of the Insights Innovation Exchange (IIeX NA 2015) in Atlanta was full of energy! The total number of registered attendees topped 750, in what is now the conference’s fourth year. IIeX NA 2105: The Next Big Thing...
Four Ways to Find Sentient at IIeX North America 2015
Next week we're heading to Insight Innovation eXchange (IIeX) North America in Atlanta, where we’ll be hosting a few sessions on implicit market research and nonconscious measurement techniques. We hope you’ll join us for...
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