Measuring the Consumer Non-Conscious at MRMW Europe 2015

Coming to London September 15-17, MRMW Europe will identify key trends in market research, feature real-life case studies, and help increase the impact of market research on businesses.

Catch Our Session on Measuring the Consumer Non-Conscious

At Sentient, transforming subconscious market research data into actionable business insights is a cornerstone of our focus.
Be sure to catch our session, Mobile, Global, Scientific Measurement of the Consumer Non-Conscious, presented by Dr. Aaron Reid on day two (September 17) at 9:40 a.m.
Dr. Reid will reveal how recent scientific and technological advances have enabled true non-conscious research to move from “nice-to-have” laboratory techniques to globally scaled, mobile “must-have” research applications.
Case studies will show how adding true implicit techniques to best-in-practice conscious measures produces more accurate market forecast models, and provide deeper differentiated insight to drive innovation.
As the industry moves a step forward in the adoption of mobile data collection, we must ensure that we do not simultaneously move two steps back in our reliance on stated answers to explicit questions.

See Sentient Prime in Action at Booth #14

Catch up with the Sentient team at booth #14 to chat about subconscious market research and try out Sentient Prime, our flagship mobile implicit research technology, for yourself.

Follow Along on Twitter

Join the conversation on Twitter by following our business handle at @SentientInsight and our chief behavioral scientist (and MRMW speaker) Dr. Aaron Reid at @aaronashleyreid.

Register for MRMW Europe 2015 With Our Discount Code

Finally, we invite you to register today using our promotional code SENT20 when you check out to save 20%. We look forward to connecting with you at MRMW Europe!