@SentientInsight
Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
Post-Debate Subconscious Perceptions of Hillary vs. Bernie: Implicit Association Test Results
The results are in, the internet has spoken, and according to media sources like CNN, the New York Times, and even The Telegraph, Hillary Rodham Clinton has emerged as the clear winner of the democratic debates. Or has she?...
MRMW London 2015: A Sentient Recap
Over the course of two days at MRMW London we heard from several speakers about the future of market research and how mobile research would be gaining in popularity across the globe. MRMW London Day 1 Recap Marketing for...
The Latest Thinking on Implicit Testing: Warc Webinar
This week consumer neuroscience pioneers Dr. Rafal Ohme, Dr. Cristina De Balanzo, and Sentient’s Dr. Aaron Reid came together for a Warc Webinar about the “Latest Thinking on Implicit Testing.” The second in a series of...
How to Analyze Implicit Association Test Data: Quantifying the Consumer Subconscious
I am regularly asked what exactly “emotional association” data looks like and what to do with it. While the answer varies a lot by client, medium, and industry, understanding the basics is important. I want to provide some...
Ten Must-See Sessions at MRMW Europe 2015
Planning your agenda for MRMW Europe 2015? Don’t miss our session on mobile, global, scientific measurement of the consumer non-conscious. In addition to ours, here are the nine sessions we're most looking forward to. You can...
Measuring the Consumer Non-Conscious at MRMW Europe 2015
Coming to London September 15-17, MRMW Europe will identify key trends in market research, feature real-life case studies, and help increase the impact of market research on businesses. Catch Our Session on Measuring the...
Implicit Association Testing in Advertising Research: A Critique of Venkatraman et al. 2015
On the additive nature of neurophysiological measures in advertising research. A few weeks ago, I was telling a colleague about the findings from a recent study on "neuromarketing" techniques applied to advertising testing...
Measuring the Subtext in Advertising: Emotion in Ad Testing
Persuasive advertising moves people with emotion. At its essence, emotion is a relevance signaling mechanism. It tells us what we should attend to in our environments. It sets the magnitude of positive and negative affect...
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