@SentientInsight
Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
Say My Name: How the Consumer Sense of Self Affects Brand Love
Watch as Sentient’s Chief Behavioral Scientist Dr. Aaron Reid shows us what market researchers can learn about the measuring the non-conscious impact of advertising from everyone’s favorite illicit drug manufacturer: Walter...
Sentient's Best Implicit Insights of 2015
From hot consumer products and the personal brands of sports celebrities to nitty gritty how-tos and the controversy over Muslim immigration, the Sentient team stays on the cutting edge of all things implicit research. As we...
Implicit Insight on the Politics of Muslim Immigration
It’s Not Just an Implicit Attitude, it's Related to Voting Preferences! Our recent article on the deeply held attitudes of Americans on the topic of muslim immigration has received a lot of attention. The results showed that...
Can Jeb Bush Get a Rise in the Polls from Ronald Reagan?
With the recent events in Mali, Paris, and San Bernardino, and controversy surrounding leading Republican presidential candidates, Jeb Bush seems to be in a position to rise based on an argument that Trump and Carson are not...
Does Trump Have His Thumb on the Implicit Pulse of America?: How People Really Feel About “Muslim Immigrants”
Warning: These Results Might Offend Your System 2 Sensibilities Sentient Decision Science is a fascinating place to work. For those of you who don’t know us yet, essentially we quantify non-conscious processing in the mind...
Bush Gets a Boost, Trump is a Leader, and Cruz Crashes on "Trustworthy"
The latest data from the Sentient Consumer Subconscious Research lab reveals interesting insight on the non-conscious impact of debate performance from several GOP presidential hopefuls. Trump Continues to Triumph The data...
Just Try Not to Cry: Subconscious Branding and the Emotional Subtext of Holiday Ads
What's the best way to cut through the clutter and differentiate your brand this holiday season? Make 'em cry. We mean it. The ability for an ad to tap directly into consumer emotions is never more important than the weeks...
Sentient Featured in 2015 GRIT Report
Hot off the printing press, or fresh to a computer screen near you, it’s the GRIT (Greenbook Research Industry Trends) Report. It sheds light on today’s market research industry, and this 18th edition, using insights industry...
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