@SentientInsight
Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
Can Jeb Bush Get a Rise in the Polls from Ronald Reagan?
With the recent events in Mali, Paris, and San Bernardino, and controversy surrounding leading Republican presidential candidates, Jeb Bush seems to be in a position to rise based on an argument that Trump and Carson are not...
Does Trump Have His Thumb on the Implicit Pulse of America?: How People Really Feel About “Muslim Immigrants”
Warning: These Results Might Offend Your System 2 Sensibilities Sentient Decision Science is a fascinating place to work. For those of you who don’t know us yet, essentially we quantify non-conscious processing in the mind...
Bush Gets a Boost, Trump is a Leader, and Cruz Crashes on "Trustworthy"
The latest data from the Sentient Consumer Subconscious Research lab reveals interesting insight on the non-conscious impact of debate performance from several GOP presidential hopefuls. Trump Continues to Triumph The data...
Just Try Not to Cry: Subconscious Branding and the Emotional Subtext of Holiday Ads
What's the best way to cut through the clutter and differentiate your brand this holiday season? Make 'em cry. We mean it. The ability for an ad to tap directly into consumer emotions is never more important than the weeks...
Sentient Featured in 2015 GRIT Report
Hot off the printing press, or fresh to a computer screen near you, it’s the GRIT (Greenbook Research Industry Trends) Report. It sheds light on today’s market research industry, and this 18th edition, using insights industry...
Emotional Branding and the U.S. Open: How Evoking Schadenfreude Can Reinforce Brand Love
The final match of this year's men's U.S. Open was met with unsurprisingly high levels of excitement and anticipation as Novak Djokovic, the world’s No. 1 player, faced off against 17-time major winner Roger Federer. A...
Market Research Through a Human Lens: TMRE 2015 Day 2
Change is unavoidable. That’s nothing new for the market research and insights community. Always trying to stay two steps ahead of pop culture, technology, and business, market researchers are accustomed to adapting. But this...
The Rise of Storytelling: TMRE 2015 Day 1
More than 1,300 market researchers who are masters of data and scientific approaches to understanding what drives consumer choices, heard a repeated refrain yesterday at day one of TMRE 2015. You need to be better at...
155 Fleet St.
Portsmouth, NH 03801
