@SentientInsight
Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
Why the 2016 Election Polls Got It Wrong: The ARF Webinar
"This is the only case study we’ll need for a long time to illustrate why we can’t rely solely on what people say in a survey or a poll." - Dr. Aaron Reid. On November 29, The ARF and GreenBook hosted an extremely timely...
Walking a Fine Line in Evoking Emotion in Ads
As a market research firm well-versed in quantifying emotion, we know the direct link between emotion and advertising effectiveness. The functions of emotion in ads can take viewers on a sequential journey, through processes...
Where to Find Sentient at the 2016 IIeX Forums
The IIeX Forum on Nonconscious Consumers has a special place in our collective heart because its main goal aligns with one of our own: Apply behavioral science to better understand and predict consumer behavior and show how...
Gladwell’s Great (Dis)service to Market Research and How Clients Are Catching On
Malcolm Gladwell is a great writer. He possesses a rare ability to translate arcane academic experimentation into easily understood and compelling narrative. "Blink," his breakthrough popular science book on non-conscious...
How Do You Really Feel About Trump and Clinton? Don’t Tell Us—Show Us
This election cycle has been a gift. Not for the average American who is feeling significant stress over this election, but for the behavioral scientists who measure emotion to better predict behavior. The beauty of the...
TMRE 2016: Facts Don't Have to Die
“Stories last and facts die,” Kelsey Saulsbury stated on day four of TMRE. The Schwan Company’s manager of consumer insights and analytics held a fun workshop called “Your Voice—the Power to Slay the Two Dragons of...
Implicit Bias and How Smirnoff Is Transforming Global Attitudes Towards Others
The phrase "implicit bias" often carries a nasty connotation. Here's just one headline from the last four months: "How Racism Persists: Unconscious Bias May Play a Role." Partiality. Prejudice. Racism. And this bias is thought...
TMRE 2016 Day 1: Alligators in the Board Room
"Command the Board Room" is the theme at TMRE 2016. A lofty goal, perhaps. But maybe not so lofty if you're equipped with the right insights. Soon Yu, TMRE 2016's chairperson, immediately endeared himself to the audience by...
155 Fleet St.
Portsmouth, NH 03801
