@SentientInsight
Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
The Quality of AI Predictions Depends on the Quality of Human Data
Artificial Intelligence has transformed how brands analyze and forecast market outcomes. Yet despite massive advances in LLMs, most organizations still struggle with making the right decisions.Why AI Needs Subconscious Data to...
Mind the Gap: Where Ecosystems Miss 50% of Human Behavior
Last month, Sentient's Dr. Aaron Reid joined host Dyan Finkhousen on the Ecosystemic Futures podcast to discuss the hidden drivers of decision-making. Dr. Reid first introduced himself, explaining his personal and professional...
Emotional Connection: Why GenAI Needs Continuous Insight Into Real Human Behavior
Who wants to be average? On Monday, May 19th Sentient's Dr. Aaron Reid addressed this question on stage at FEI. As Generative AI becomes a standard tool for rapid consumer insights, it's important to remember that past...
Sentient to Present on the Future of AI & Human Insight at FEI
EVENT ANNOUNCEMENTDr. Aaron Reid will demonstrate how continuous AI-powered testing enhances the precision and depth of insight into human desire.EVENT TICKETSFront End of Innovation 2025Event Overview Sentient Decision...
Sentient’s Commitment to Insights Based on Real Human Data
The heightened adoption of synthetic data sources, coupled with recent accusations of direct survey response fraud, have increased concerns over the credibility and practical utility of data within the insights industry. We...
Dissecting Recent Conclusions on the Attention-Emotion Link at ARF
The recent ARF AUDIENCExSCIENCE conference provided a platform for the latest research on attention in advertising. The strength of the experimental designs and the eagerness to advance industry knowledge were clearly on...
Winning Big on Game Day: A Webinar on Super Bowl Ad Performance
What are four best practices for developing a high-impact Super Bowl ad that excels in both Engagement and Influence? Tapping into Sentient's expansive historical database, AI delivered valuable insight into this question. On...
Winning Big on Game Day: How to Optimize Super Bowl Advertising with Emotion AI & Behavioral Science
WEBINAR ANNOUNCEMENTSentient showcases historical data on Super Bowl ads, using behavioral science to provide performance comparisons between past creative and compelling content from this year.REGISTER NOWEvent Overview On...
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