harnessing behavioral science TO work for business
Comprised of people passionate about the application of behavioral science to business.
We are psychologists, neuroscientists, innovation insight leaders, market researchers, statisticians, brand experts and marketing professionals.
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Dissecting Recent Conclusions on the Attention-Emotion Link at ARF
The recent ARF AUDIENCExSCIENCE conference provided a platform for the latest research on attention in advertising. The strength of the experimental designs and the eagerness to advance industry knowledge were clearly on display. We came away with...
Winning Big on Game Day: A Webinar on Super Bowl Ad Performance
What are four best practices for developing a high-impact Super Bowl ad that excels in both Engagement and Influence? Tapping into Sentient's expansive historical database, AI delivered valuable insight into this question. On Tuesday, February 11th,...
Winning Big on Game Day: How to Optimize Super Bowl Advertising with Emotion AI & Behavioral Science
WEBINAR ANNOUNCEMENTSentient showcases historical data on Super Bowl ads, using behavioral science to provide performance comparisons between past creative and compelling content from this year.REGISTER NOWEvent Overview On Sunday, February 9th,...
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