@SentientInsight

Implicit insight news and information.

Learn about Sentient through the insights we are uncovering across the globe.

Sentient to Present on the Future of AI & Human Insight at FEI

Join Sentient in Boston at FEI 2025 for an engaging session on the future of insights. Speaker Dr. Aaron Reid will explain the benefits of AI-powered research for strengthening creative performance and predicting real-world behavior.

Sentient’s Commitment to Insights Based on Real Human Data

by Aaron Reid | Apr 30, 2025

The heightened adoption of synthetic data sources, coupled with recent accusations of direct survey response fraud, have increased concerns over the credibility and practical utility of data within the insights industry. We...

Dissecting Recent Conclusions on the Attention-Emotion Link at ARF

by Aaron Reid | Apr 22, 2025

The recent ARF AUDIENCExSCIENCE conference provided a platform for the latest research on attention in advertising. The strength of the experimental designs and the eagerness to advance industry knowledge were clearly on...

Winning Big on Game Day: A Webinar on Super Bowl Ad Performance

by Mia Noble | Feb 13, 2025

What are four best practices for developing a high-impact Super Bowl ad that excels in both Engagement and Influence? Tapping into Sentient's expansive historical database, AI delivered valuable insight into this question. On...

Winning Big on Game Day: How to Optimize Super Bowl Advertising with Emotion AI & Behavioral Science

by Mia Noble | Jan 23, 2025

WEBINAR ANNOUNCEMENTSentient showcases historical data on Super Bowl ads, using behavioral science to provide performance comparisons between past creative and compelling content from this year.REGISTER NOWEvent Overview On...

Amplifying Brand Power: How Sound Captures Attention and Drives Lasting Impact

by Mia Noble | Dec 16, 2024

What is the impact of audio in our digital interactions and experiences?Dr. Aaron Reid and Lauren McGuire explore this topic together. Reid and McGuire took to the stage on Tuesday, December 3rd at TMRE 2024 in Orlando,...

Using Behavioral Science to Uncover the Motivations of Social and Streaming Audiences

by Mia Noble | Oct 29, 2024

Dr. Aaron Reid explores recent social and streaming case studies, demonstrating the added value of using automated behavioral science for your marketing research.On Tuesday, October 29th, Dr. Aaron Reid joined Insight...

How to Unlock Deeper Insight into Social and Streaming Audiences with Automated Behavioral Science

by Mia Noble | Oct 22, 2024

WEBINAR ANNOUNCEMENTDr. Aaron Reid will demonstrate how Emotion AI offers a unique perspective, providing insights professionals with a deeper analysis of creative.REGISTER NOWInsight Platforms welcomes Dr. Aaron Reid for a...

Sentient Decision Science and Made Music Studio to Discuss the Power of Sonic Branding at TMRE

by Mia Noble | Sep 26, 2024

EVENT ANNOUNCEMENTSentient's Dr. Aaron Reid Ph.D. & Made Music Studio's Lauren McGuire will showcase the significance of sonic branding during their combined presentation.EVENT DETAILSIMPORTANT NOTICE TMRE has been...

« Older Entries