@SentientInsight
Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
Insight VIA™ Sound Experimental Research Design
I love Starbucks coffee. I'm a brand lover for sure - I make several stops per day for their delicious dark roasted coffees. But I'm not a fan of their latest taste test for their new instant coffee (VIA™) because it stacks...
The Consumer Subconscious and Pepto Bismol
While brand name products in the healthcare realm seem to be losing ground to their generic counterparts, Pepto Bismol has added 0.7 market share points in its original formula and 2.5 market share points in stomach remedy...
On Serena and Emotional Control
Humans have a love/hate relationship with emotion. Sometimes our "emotions get the best of us", and sometimes we're supposed to "play with passion". Sometimes we're supposed to "listen to our heart" and sometimes we're...
Everybody Dance Now: Flash Dances as Contagious Marketing
Television commercials. Product placement. Celebrity branding. Digital signage. Mobile advertising. Flash dances?? Yep. A flash dance is just that: marketing. A very effective and contagious form of marketing, to say the...
Media Coverage for True Frugals
Our study on the new frugality in America, commissioned by our client First Command Financial Services, has been picked up by the media recently in their continuing coverage of the subject (CNN story here; CSM here.). The...
Unemployment for the Employed
With the unemployment rate approximately ten percent, companies are forcing workers to take unpaid time off—a furlough. Having employees take vacation without pay allows the company to wait out the storm. Essentially, costs...
Usain Bolt and the "Mad Genius" Effect
Usain Bolt is unequivocally the fastest man on the planet. In fact, he is the fastest man in the recorded history of the planet. At the track and field world championships this week in Berlin, the Jamaican sprinter shattered...
Spent Review: Why Consumers Empty their Pockets
Society revolves around an endless parade of enviable goods—Rolex watches, Prada handbags, cars flaunting the Ferrari logo, and artwork by Rembrandt, Monet, or Warhol. After depositing a paycheck, we race to the shopping mall...
155 Fleet St.
Portsmouth, NH 03801
