@SentientInsight
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Learn about Sentient through the insights we are uncovering across the globe.
Dove vs. Dodge: Super Bowl Commercials Activate Automatic Masculine Goals
Our goals in life can be activated without our awareness. This unconscious activation of goals results in subsequent behavior aimed at achieving those goals (Uleman & Bargh, 2004). This means that we often are pursuing...
Are B2B decisions emotional?
We recently gave a talk at the Boston Product Management Association’s (BPMA) monthly event held at Oracle in Burlington, MA. In the talk we reviewed literature on how humans do not follow the rational economic model of...
New evidence of the impact of the unconscious @ SPSP
The Society for Personality and Social Psychology (SPSP) had their 11th annual meeting from January 28 to January 30 in Las Vegas NV. This is the premier conference for social psychology and gives a glimpse into the...
Self-Identification with McDonald's Coffee Blend
Fill in the blanks: Blizzard of ___? ‘78 Sprinkles or Jimmies ___? Jimmies 5 inches of snow ___? Dusting Manhattan chowder ___? Never heard of it If you know the answers to these questions, you’re a “true New Englander”...
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Paranormal Activity: Viral Marketing Used to Generate 100 Million Dollars
Paranormal Activity. Everyone has heard of it, most people have seen it, but how has it been so successful? It started as a low budget horror film, shot for only $15,000, and has turned into the most profitable film of all...
Seeing Red: Is it possible to make a decision that is not "emotional"?
Kurt Warner doesn't want to make an emotional decision. Good luck with that. In a thriller last night in Arizona, the 38 year-old Quarterback threw for five touchdowns and 379 yards on 29 of 33 passing in a 51-45 victory over...
Belichick, Rationality and Why the Colts are 14-1
It's fourth down with two yards to go. You're facing the decision to punt the ball to Peyton Manning and Colts offense with a little over 2 minutes to play and giving your defense the chance to stop a touchdown drive, or to...
Most Memorable New Product Launch 2009 Survey Results
Sentient recently partnered with Schneider Associates and Information Resources, INC. (IRI) to conduct the eighth annual Most Memorable New Product Launch Survey. This year’s results found KFC’s grilled chicken at the top of...
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