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Learn about Sentient through the insights we are uncovering across the globe.
Thoughts from the QRCA
I took a break from some pretty intensive fieldwork this week to attend the evening event at the QRCA annual conference in Philadelphia. Because of my schedule I was sadly unable to attend the conference, but with some...
The Subconscious Influence on Your Romantic Preferences
Surely who we choose for a sexual partner is based on our conscious preferences, right? Perhaps not as much as you think. Apparently, the power of the subconscious is so substantial that male preference for romantic partners...
From Sweet to Sour: Cognitive and Post Decision Dissonance
Some choices are hard to make, especially when the options we are faced with are nearly equivalent. Nevertheless we manage to make decisions every day and, buyer’s remorse notwithstanding, we frequently feel satisfied with...
Happiness is a Warm Face
In 1996, behavioral psychologists Ulf Dimberg and Arne Öhman sought to test if the human mood is independent from its immediate external environment. Their study, Behold the wrath: Psychophysiological responses to facial...
Reading at Face Value: Analyzing Facial Expressions in Others
How do we know what others are feeling? How do we gauge our audience in social interactions? Paul Ekman, a prominent psychological researcher, suggests that it's all in our facial expressions. Even if you’re the type of...
Unfiltered Perspectives, Unexpected Opportunities: The 2010 AMA Marketing Research Conference
The AMA’s 2010 Marketing Research Conference in Atlanta theme was “Unfiltered Perspectives. Unexpected Opportunities.” This conference provided an opportunity for both suppliers and clients to hear about specific case studies...
ESOMAR Congress in Athens: Odyssey
The theme of this year’s Congress in Athens was “Odyssey – The Changing Face of Market Research,” and the conference didn’t disappoint. Numerous speakers discussed the ways that technology and emerging methodologies have...
Hybrid Methodology Research: Integration Strategies That Work
As anyone that has ever worked on a multi-phased research study knows, integration of people, learning and insights is critical to success, and missing an integration point along the way can potentially thwart an entire...
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