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Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
It’s Not in Your Words, It’s All Over Your Face
All social psychologists must deal with a conundrum implicit in all human behavior: the problem of self-reporting. Self-reporting is exactly what it sounds like: it’s what people say about themselves – their emotions,...
Vader vs. Eminem: Using the force of subconscious self-identification to boost your brand
Admitting that a brand is part of your self-identity is difficult to do. Can you imagine admitting to the following “Pepsi is part of who I am.”? Or this: “Starbucks represents how I want to present myself as a person.”?...
Dr. Aaron Reid discusses the social implications of product placement and launches in 2010
In this video, hosted the Pulse’s Ed Gaskin, Dr. Aaron Reid and Julie Hall (Schneider PR) discuss successful product launches from 2010. Reid and Hall explain how particular marketing and social campaigns contribute a...
Psychological Primitives and the Reality of Neuromarketing Insight
The Society for Personality and Social Psychology (SPSP) held its 12th annual meeting on January 27-29, 2011 in San Antonio, TX. The meeting highlighted the cutting-edge of social psychological research as well as charted a...
Seven Strategies for Research Team Integration: Research in Practice
The staff here at Sentient Decision Science, Inc. comes from disparate backgrounds and skill sets, and we are often able to achieve unique insights for our clients that lead to business-changing ideas because of our strong...
The Peacock's Plume and Dancing Birds of Paradise
In today's world we know that we consciously market ourselves in order to attain goals such as securing employment, meaningful social and romantic relationships, or the dissemination of our ideas. In fact, we are in a...
How Thanksgiving Dinner Reduces Black Friday Sales
A fascinating new study on the factors influencing Hot-State Decision Making is showing that the traditional American diet of turkey on Thanksgiving Day might actually be reducing purchase behavior on the best sales day of...
Having your cake and eating it too.
In our recent paper on Hot State Decision-Making we discussed the perfect storm of providing consumers with immediate visceral delight while simultaneously providing emotional benefits relevant to long-term goals. This...
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