@SentientInsight

Implicit insight news and information.

Learn about Sentient through the insights we are uncovering across the globe.

Mind the Gap: Where Ecosystems Miss 50% of Human Behavior

As a featured speaker on the Ecosystemic Futures podcast, Dr. Aaron Reid explores the subconscious drivers of human behavior from advertising to wellbeing and safety.

IIeX 2015 EU: Don't Miss Our Nonconscious Measurement Workshop on Automated Implicit Association Testing

by Sentient Decision Science, Inc. | Feb 12, 2015

Building your agenda for IIeX 2015 EU? Don’t miss Sentient’s workshop on designing and analyzing a brand study using advanced implicit association technology. On February 18 at 11:00 a.m. - noon. PM in Upper V, Sentient’s Dr....

IIeX 2015 Amsterdam: Join Sentient and Get 25% Off

by Sentient Decision Science, Inc. | Jan 26, 2015

Sentient Decision Science and our own Dr. Aaron Reid will appear at the upcoming Insight Innovation eXchange Europe February 18-19 at Amsterdam’s historic Beurs van Berlage. Sentient will be presenting a hands-on workshop on...

Sentient’s Ten Best Implicit Research Posts of 2014

by Aaron Reid | Jan 2, 2015

Did you catch all of our best implicit research posts from 2014? Our most popular posts this year hit several themes that are highly relevant to insights professionals tasked with applying research, including: How quantifying...

Nonconscious Market Research at NIMF 2014: Going Beyond Implicit

by Alena Jule | Dec 23, 2014

What can Bowerbirds teach us about retail fashion and nonconscious market research? Quite a lot, it turns out, as Dr. Aaron Ashley Reid, PhD. explained when he presented at the Nonconscious Impact Measurement Forum (NIMF) in...

IIeX AP 2014: A Technologist’s Takeaways

by Clint Taylor | Dec 11, 2014

The debut of IIeX Asia Pacific proved to be a fantastic event, featuring novel insights from industry leaders worldwide. For anyone growing or sustaining a globally scalable operation that has reach into the Asia Pacific...

NIMF 2014: Implicit Research Insights by Dr. Aaron Reid

by Sentient Decision Science, Inc. | Nov 5, 2014

Sentient Decision Science’s Chief Behavioral Scientist, Dr. Aaron Reid, will lead two sessions at the Nonconscious Impact Measurement Forum (NIMF 2014) tomorrow (November 6) at Digital Sandbox in New York. During Module 3, at...

Predicting Consumer Choice with Implicit Association Testing & Reason-Based Judgements

by Christina Luppi | Oct 29, 2014

Implicit association testing has opened up previously undiscovered channels of market research, but in order to get the most out of implicit data researchers should also plan to incorporate data based on reason-based...

TMRE 2014: Day 2 Recap

by Christina Luppi | Oct 22, 2014

Market researchers, with access to more data than ever, are looking for ways to tell a story in presenting their findings so they can deliver meaningful insights that lead to action. This theme, common in the industry the...

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