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IIeX 2015 Amsterdam: Join Sentient and Get 25% Off
Sentient Decision Science and our own Dr. Aaron Reid will appear at the upcoming Insight Innovation eXchange Europe February 18-19 at Amsterdam’s historic Beurs van Berlage. Sentient will be presenting a hands-on workshop on...
Sentient’s Ten Best Implicit Research Posts of 2014
Did you catch all of our best implicit research posts from 2014? Our most popular posts this year hit several themes that are highly relevant to insights professionals tasked with applying research, including: How quantifying...
Nonconscious Market Research at NIMF 2014: Going Beyond Implicit
What can Bowerbirds teach us about retail fashion and nonconscious market research? Quite a lot, it turns out, as Dr. Aaron Ashley Reid, PhD. explained when he presented at the Nonconscious Impact Measurement Forum (NIMF) in...
IIeX AP 2014: A Technologist’s Takeaways
The debut of IIeX Asia Pacific proved to be a fantastic event, featuring novel insights from industry leaders worldwide. For anyone growing or sustaining a globally scalable operation that has reach into the Asia Pacific...
NIMF 2014: Implicit Research Insights by Dr. Aaron Reid
Sentient Decision Science’s Chief Behavioral Scientist, Dr. Aaron Reid, will lead two sessions at the Nonconscious Impact Measurement Forum (NIMF 2014) tomorrow (November 6) at Digital Sandbox in New York. During Module 3, at...
Predicting Consumer Choice with Implicit Association Testing & Reason-Based Judgements
Implicit association testing has opened up previously undiscovered channels of market research, but in order to get the most out of implicit data researchers should also plan to incorporate data based on reason-based...
TMRE 2014: Day 2 Recap
Market researchers, with access to more data than ever, are looking for ways to tell a story in presenting their findings so they can deliver meaningful insights that lead to action. This theme, common in the industry the...
TMRE 2014: Day 1 Recap
The Market Research Event 2014 kicked off Monday with more than 1,300 attendees, 150 speakers, 120 sessions and 100 exhibitors. As the largest market research event in the world, TMRE 2014 offers tracks in brand insights,...
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