@SentientInsight
Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
Sentient Debuts on 2016 GRIT Top 50 Most Innovative Market Research Suppliers List
We're thrilled to announce Sentient has earned a spot on the Greenbook Industry Trends (GRIT) Report 50 Most Innovative Suppliers in Market Research list. Greenbook released the list June 1, with Sentient making our debut at...
Neuro-Design: Optimizing Creative Work With Neuroscience
There exists a tension between art and science, between creative and research. But what if the two could work together? What if neuroscience, for example, could move out of the lab and into a studio? What if true implicit...
How to Set Up an Implicit Research Study With Sentient Prime
You've decided to use Sentient Prime to incorporate behavioral science into your marketing applications: wonderful! Not sure where to begin? This primer will walk you through some of the basic steps necessary to set up an...
Imagine the Future of Design at NMWF 2016
It feels like Sentient Decision Science only just returned from IIeX 2016 in Amsterdam and we're already packing for Dubai. Indeed, we're headed to the United Arab Emirates as April 4-6 marks the prestigious Neuromarketing...
Emotion and Reason: Why Consumer Neuroscience Should Stop Disparaging Conscious Measures
Sentient SVP of research operations Joe Sauer understands why market researchers are pushing to capture consumer emotion. An argument for using both implicit and explicit techniques in market research. #mrx...
IIEX 2016 Takeaways: Get on Board with Mobile, Automation, and Emotion Now, Before it's Too Late
The market research and insights community was put on notice this week in Amsterdam. To thrive, it is time to adapt to three key trends: mobile, emotional insight, and automation. During two days of the Insight Innovation...
Most Memorable New Product Launch 2016
Results of the Most Memorable New Product Launch Survey are in. A few key findings from the fifteenth annual study between Schneider Associates and Sentient are highlighted online in Forbes. We'll expand on a few more here....
Need for Innovation Trumps Politics at IIEX Europe Day 1
A call for innovation in market research defined the first day of IIEX Europe on Thursday as hundreds of insights professionals gathered for the two-day conference at the Beurs van Berlage Conference Center in the center of...
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