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Learn about Sentient through the insights we are uncovering across the globe.
The Problem With Margin of Error in Political Polls
Margin of error (MOE) is a statistical term that is intended to convey "accuracy", typically around a percentage observed in a study. In political polling this is often use to describe agreement with an attitude (e.g. 25% of...
Girl Scout Cookie Experiment Reveals Market Research's Biggest Problem
I have a 11-year old daughter named Sophie who is not motivated to action unless a deadline is looming impossibly near. Unfortunately, Tomorrow’s Deadline is also when I become motivated to enable her bad habits by pitching...
Seven Must-See Sessions at MRMW 2016
Whether you're a market researcher, a consumer insights manager, or a data-hungry techie there's one place you need to be July 18 and 19, and it's MRMW 2016. The North American Mobile Research in the Market World event is the...
Six Can't-Miss Speakers at OmniShopper 2016
In the midst of a rapidly evolving omnichannel world, a rock solid understanding of shopper behavior and their evolving expectations has never been more critical. Such is the premise of OmniShopper 2016, a four-day event in...
Neuroscience Transcends the Niche at IIeX 2016 NA
At Sentient, we bring advances from behavioral science to the business community to move global business forward. You could say consumer neuroscience is in our DNA whereas the industry remains in the early adoption...
The Politics of Emotion and Reason: An IIeX 2016 NA Presentation
Imagine if we could accurately predict how the emotional tug of war for the hearts of voters will be won and lost in election years. According to Sentient founder Dr. Aaron Reid, we're getting close—very close. By integrating...
Keeping a Human Connection at IIeX 2016 NA Day 1
We’re at the beginning of the fourth industrial age,” Gregg Archibald declared at the start of 2016's North American Insight Innovation eXchange (IIeX 2016 NA). “The world is changing. What we’re talking about this morning is...
New Sentient Prime Advancements Unveiled at IIeX 2016 NA
Thank you to everyone who came to our IIeX 2016 NA workshop: "Simplified Access to the Consumer Subconscious." The turnout was fantastic (standing room only!) and we hope you're now as excited as we are about what's new...
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