@SentientInsight
Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
Six Can't-Miss Speakers at OmniShopper 2016
In the midst of a rapidly evolving omnichannel world, a rock solid understanding of shopper behavior and their evolving expectations has never been more critical. Such is the premise of OmniShopper 2016, a four-day event in...
Neuroscience Transcends the Niche at IIeX 2016 NA
At Sentient, we bring advances from behavioral science to the business community to move global business forward. You could say consumer neuroscience is in our DNA whereas the industry remains in the early adoption...
The Politics of Emotion and Reason: An IIeX 2016 NA Presentation
Imagine if we could accurately predict how the emotional tug of war for the hearts of voters will be won and lost in election years. According to Sentient founder Dr. Aaron Reid, we're getting close—very close. By integrating...
Keeping a Human Connection at IIeX 2016 NA Day 1
We’re at the beginning of the fourth industrial age,” Gregg Archibald declared at the start of 2016's North American Insight Innovation eXchange (IIeX 2016 NA). “The world is changing. What we’re talking about this morning is...
New Sentient Prime Advancements Unveiled at IIeX 2016 NA
Thank you to everyone who came to our IIeX 2016 NA workshop: "Simplified Access to the Consumer Subconscious." The turnout was fantastic (standing room only!) and we hope you're now as excited as we are about what's new...
Ten Must-See Sessions at IIeX 2016 NA
You're scanning the agenda for IIeX 2016 NA and you suddenly find yourself feeling overwhelmed. There are over 200 speakers on the list! Where do you even begin planning who you're going to see? Right here. It's true this...
Emotional Motivation and Insights: Perspectives From the 2016 GRIT Report
Have you seen the latest GRIT (Greenbook Research Industry Trends) Report? It's an honor to be included and we're excited to share our contributions with you. Here's where you can find Sentient in the 2016 GRIT Report. Read...
Where to Find Sentient at IIeX NA 2016
This June 13-15, market research consultants, technologists, advertising and PR pros will gather in Atlanta for the annual Insight Innovation eXchange (IIeX) North America conference. We're especially excited for this year's...



