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Leadership - Sentient Decision Science

harnessing behavioral science TO work for business

Comprised of people passionate about the application of behavioral science to business. 

We are psychologists, neuroscientists, innovation insight leaders, market researchers, statisticians, brand experts and marketing professionals.

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Mind the Gap: Where Ecosystems Miss 50% of Human Behavior

Mind the Gap: Where Ecosystems Miss 50% of Human Behavior

Last month, Sentient's Dr. Aaron Reid joined host Dyan Finkhousen on the Ecosystemic Futures podcast to discuss the hidden drivers of decision-making. Dr. Reid first introduced himself, explaining his personal and professional interest in...

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