harnessing behavioral science TO work for business
Comprised of people passionate about the application of behavioral science to business.
We are psychologists, neuroscientists, innovation insight leaders, market researchers, statisticians, brand experts and marketing professionals.
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Sentient to Present on the Future of AI & Human Insight at FEI
EVENT ANNOUNCEMENTDr. Aaron Reid will demonstrate how continuous AI-powered testing enhances the precision and depth of insight into human desire.EVENT TICKETSFront End of Innovation 2025Event Overview Sentient Decision Science will be attending the...
Sentient’s Commitment to Insights Based on Real Human Data
The heightened adoption of synthetic data sources, coupled with recent accusations of direct survey response fraud, have increased concerns over the credibility and practical utility of data within the insights industry. We believe that it is critical...
Dissecting Recent Conclusions on the Attention-Emotion Link at ARF
The recent ARF AUDIENCExSCIENCE conference provided a platform for the latest research on attention in advertising. The strength of the experimental designs and the eagerness to advance industry knowledge were clearly on display. We came away with...
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