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Learn about Sentient through the insights we are uncovering across the globe.
Predictably Irrational: Landmark Application of Psychological Insight
Predictably Irrational, Dan Ariely ***** / 5 of 5 stars Enjoyable Reading: 5/5 Applicable to Business: 5/5 Behavioral Insight: 5/5 Consumers will drive 20 minutes across town to save $7 on a $20 pen, but won't drive 20...
Groundswell: New Tools in a New World
Groundswell, Charlene Li and Josh Bernoff **** / 4 of 5 stars Enjoyable Reading: 4/5 Applicable to Business: 5/5 Behavioral Insight: 5/5 In the book, the “groundswell” is defined as “a social trend in which people use...
Outliers: Successful Individuals Explained
Outliers, Malcolm Gladwell *** / 3 of 5 stars Enjoyable Reading: 4/5 Applicable to Business: 2/5 Behavioral Insight: 2/5 At Sentient, we refer to some of the books we review as “airport books”: the books prominently displayed...
Causal Attribution Catastrophe at the New York Times
“Economic Unrest is Shifting Electoral Battlegrounds” - front page headline New York Times, Sunday October 5th. The trouble with this headline lies in the meaning of what the word “is” is. “Is” indicates causality in...
Sophomoric Analysis from “The Best Political Team on Television”
If expectational influence on subsequent judgment were ever on public display, we saw it in nearly every analyst on television Thursday evening following the Vice Presidential debate. Sarah Palin’s performance in the debate...
Bleeding Needs: When Consumption Begets Consumption
At Sentient, we talk of a human behavioral driver we call “bleeding needs”. This represents an extension of a motivational phenomenon recently dubbed “reverse allesthesia” in the academic literature. Reverse allesthesia...
Emotions and Elections
Barack Obama has won 8 straight states since Super Tuesday, including an unexpected sweep of the Chesapeake Primary. Some of these wins have been by 30 points or more. His “yes, we can”...
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