@SentientInsight
Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
The Foul Weather Frugals
We've been hearing a lot about a group of people we've dubbed the Foul Weather Frugals (that's a Sentient TM, btw). FWFs are folks who have few (or no) inherent values around conserving money but are tightening the belt now...
Social Media Marketing: Measuring Impact and ROI
Social media marketing is positioned as a true game-changer, yet questions swirl around who is being reached, what the actual impact is and how ROI can be measured. Sites such as Facebook, MySpace and, especially, Twitter...
The Importance of Comfort in the Recession
In a recent Country Financial Poll, 75% of adults surveyed said the issue of money and the economy were stressful topics for their families. The Stress in America Survey by the American Psychological Association found 81% of...
The Latest on the Unconscious from Social Psychology
Recently, the Society for Personality and Social Psychology (SPSP) held their annual conference in Tampa FL. The annual conference is filled with the most current research in the broad field of social psychology. This year’s...
Jonah Lehrer on Decision-Making
At Sentient, we find great joy in thinking and talking about decision-making. It's our passion, and we have no shortage of opinions, theories, and vehement discussions around our lunch table. Last night added another voice...
Vick’s Final Exam: Using Automatic Associations to Measure Attitude Change
The Michael Vick PETA testing reports are out, and the world is left to wonder - does the man really feel remorse? PETA released Vick’s responses to his final exam questions from his course on animal ethics. Clearly, Vick is...
Reaping Research Rewards in a Down Economy
Businessweek reported on the “The Rewards of Research” in a down economy in their February 9th issue on newsstands this week. A study of companies during the 2001 and 2002 economic downturn (with at least $100M market...
“Top Ten Takeaways” for Marketers from M-Planet 2009
Our takeaways from the country's top marketing execs, as heard at M-Planet 2009 in Orlando last week. We'd love to hear what you thought if you attended. What was the most important takeaway for your business? How did it...
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