@SentientInsight
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Learn about Sentient through the insights we are uncovering across the globe.
Nudging our Way to a Better World
Richard Thaler and Cass Sunstein wrote Nudge with optimism and dedication as primary tools while arguing for ways which we could improve our world. And there’s no government policy shift necessary – we only need to pay closer...
Always Watching
The advent of the digital age and the ease of data storage and collection have been a true blessing for the market research industry. It’s easier than ever to get a glimpse of what consumers are doing simply by looking at web...
Behavioral Economics: The Next Frontier for Market Research
Dan Ariely, the James B. Duke Professor of Behavioral Economics at Duke University and author of Predictably Irrational, recently published an insightful article in the Harvard Business Review titled “The End of Rational...
Don't Send Mixed Messages
Imagine the following scenario for a moment. You have been dating Brian for some time. He has been with you through thick and thin; your strong emotional connection can weather any storm. He is completely loyal and faithful...
Selling Certainty in Uncertain Times
Let’s face it. We’re still in an economic crisis. We can be sure of that. There were 467,000 jobs lost last month alone, and the unemployment rate is projected to rise to 10% by the end of the year. The number of housing...
The Virtues and Vices of Research Empathy
As a qualitative researcher who has conducted literally hundreds of focus groups, interviews and ethnography studies, I’m used to the aftermath of my job: after spending time with a stranger discussing their emotional...
Coming Home to Eat, but Never Leaving the Kitchen
Coming Home to Eat is a personal story. A man’s personal experience trying to grow crops in Arizona, a man’s personal relationship with indigenous groups trying to reclaim their ancestral dietary traditions, even a man’s...
Deeply Rooted: The Three Little Agrarians and the Big (Bad?) Agribusiness
A dairy farmer. A stockman. An organic farmer. There, that’s it, that’s Deeply Rooted. If you choose to pick up this visual, emotional, well-written book by Lisa Hamilton, that’s what you’ll find. Perhaps her background as a...
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